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Menu Labeling
Katie Bengston MS, RD, LDNutrition Manager
Panera BreadApril 11, 2013
Weight of the State
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Overview
• Introduction to Panera• Panera’s commitment to nutrition• Panera’s choice to post calories• Customer feedback to posting calories• Results after posting calories• Basic process for collecting & publishing nutrition• Individuals who benefit from posting nutrition• Future projects
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Introduction
• Over 1600 bakery-cafes in the US and Canada
• High quality food in comfortable environment
• Identity rooted in fresh-baked, artisan bread
• Menu highlighted by select ingredients
• Donate breads/baked goods to community
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Panera’s Dedication to Nutrition
• Nutrition information in each cafe for over a decade
• Nutrition Calculator online since 2009
• Calories posted on menu panels in 2010
• Future plans to improve nutrition reporting
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Posting Calorieson Menu
• Panera was first concept to post calories on menu
• # 1 reason was to continue to develop our relationship and transparency with customers
• Give customers the tools needed to make dietary decisions
• Trend was going in this direction and wanted to be proactive
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Customer Feedback
• Net positive for both customers and Panera
• Interested customers were thankful
• Enjoyed the honesty and transparency
• Some customers wanted more than calories posted
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Panera Menu Program: CaloriesBefore After
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Results After Posting Calories
• Sales were not negatively impacted after posting calories
• Marginal shifting in customer orders • Sales were not negatively impacted due to
posting calories
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Basic Process for Creating Nutritionals
• Dedicated to accuracy• Accurate recipes• Accurate portioning tools• Work closely with vendors to ensure accurate
nutrition lab analysis• Accurate nutrition software• Verification – checks and balances
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Who Benefits fromPublished Nutrition?
• The public – our customers• Educators• Healthcare providers• State and local leaders• Employers• Community-based organizations
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Looking to the Future
• Nutrition Initiatives
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Panera hopes it is providing an environment that
positively impacts health by supplying this information to
the public