![Page 1: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/1.jpg)
REINVENT READING
MAY YOU LIVE IN INTERESTING TIMES
The Real Beginning of the New Digital Publishing
Justo Hidalgo@justohidalgo
![Page 2: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/2.jpg)
My 2-sided personality
![Page 3: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/3.jpg)
Subscription Models
OpportunityChanges Challenges
![Page 4: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/4.jpg)
Changes
![Page 5: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/5.jpg)
This seems so far away...
![Page 6: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/6.jpg)
8M/2B USD
Russia1%
Market size
96+M/14.2B USD
China
3.4B/27.1B USD
United States
21%
1.7M/3.7B USD
Brazil
2.5%
18M/2.5B EUR
Spain
8%
25M/9.5B EUR
Germany
10%
13M/3.1B EUR
Italy
5%
190M/3.8B EUR
France
3%
300M/3.3B GBP
United Kingdom
25%
ebook Sales / Net Sales
% shareebook trade fiction
![Page 7: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/7.jpg)
Market size
Source: http://www.economist.com/blogs/graphicdetail/2014/10/daily-chart-4
![Page 8: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/8.jpg)
![Page 9: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/9.jpg)
Access Engagement Business
@justohidalgo
Why
![Page 10: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/10.jpg)
![Page 11: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/11.jpg)
Subscription Models
![Page 12: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/12.jpg)
Us
A service to read and discover digital books that works on any device
reading discovery any device mobile
@justohidalgo
![Page 13: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/13.jpg)
![Page 14: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/14.jpg)
Pay as you go Credit-based Membership
Library Model All-You-Can-Read
Examples of Available Services
Valobox, TotalBoox 24symbols 24symbols, Amazon KOLL, Entitle, Safari
24symbols, BookBoon, KU, Oyster, Scribd, Skoobe
Business Model Pay per page/section/chapter
User subscribes, gets credits and redeems
N books per month Unlimited books per month
Settlement Model
Per page/chapter/book
Pay per book read Pay per book read / Pay per page read
Pay per book read / Pay per page read / Ads
Segment focus Textbooks, technical books, business
Trade fiction, business
Trade fiction, business, technical
Trade fiction, business
Based on my own article for the UK Society of Authors, July 2014. Not meant to be a complete listing
Options
![Page 15: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/15.jpg)
You’re crazy, nobody’s gonna follow you, it’s never gonna work...
![Page 16: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/16.jpg)
Product
@justohidalgo
![Page 17: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/17.jpg)
24s or White Label
MOBILE CARRIERS
Go-To Market
24symbols.com
D2C
![Page 18: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/18.jpg)
International Pipeline
Deployed (6)
8 Countries
2014
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
@justohidalgo
![Page 19: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/19.jpg)
Publishers and distributors spread over Europe and America… continuous negotiations to increase the catalogue further.
2000+ PUBLISHERS
Publishing Content6
LANGUAGES
200,000+
BOOKS
![Page 20: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/20.jpg)
Challenges
![Page 21: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/21.jpg)
![Page 22: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/22.jpg)
https://www.flickr.com/photos/ohhector/456611804/in
![Page 23: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/23.jpg)
https://www.flickr.com/photos/64540855@N07/11824329823/in/
![Page 24: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/24.jpg)
Shortsighted agreements today...
![Page 25: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/25.jpg)
... future of content retail tomorrow
![Page 26: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/26.jpg)
Opportunity
![Page 27: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/27.jpg)
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
![Page 28: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/28.jpg)
1 - Subscription services
Access Engagement Business
@justohidalgo
![Page 29: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/29.jpg)
@justohidalgo
2 - Books on the Cloud
![Page 30: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/30.jpg)
Source: http://www.magellanmediapartners.com/publishing-innovation/can-subscription-models-grow-market-size-the-debate-is-on/
![Page 31: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/31.jpg)
3 - Hybrid curation
![Page 32: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/32.jpg)
![Page 33: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/33.jpg)
4 - Reader involvement
![Page 34: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/34.jpg)
![Page 35: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/35.jpg)
![Page 36: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/36.jpg)
Source: https://www.flickr.com/photos/linkahwai/7993408431/in/
5 - Engagement Hub5 - Engagement Hub
![Page 37: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/37.jpg)
Measure absolutely everything
![Page 38: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/38.jpg)
- Dashboard and Analytics for Publishers
- Sales analysis and forecasts
- Product experience
- Reader behavior
- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)- Marketing (infographics)
![Page 39: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/39.jpg)
Access to milions of readers worldwide -
internationalization
Extremely powerful brand recognition per region
Mobile payment - impulse purchase + critical in regions where credit card
not a valid way to purchase digital content
No cannibalization - additional and
complementary revenue channel
Potentially high revenues with no risk, led towards new markets and readers and unattached to classic retailers
Outcome
![Page 40: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/40.jpg)
![Page 41: May you live in interesting times. Munich Book Academy, December 2014](https://reader031.vdocuments.site/reader031/viewer/2022020110/55a2010f1a28ab33268b4586/html5/thumbnails/41.jpg)
Justo HidalgoCo-founder, Business Development
[email protected] @justohidalgo
www.24symbols.com
Vielen Dank