Download - Maximize Your Social Media Resources
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MAXIMIZE YOUR SOCIAL MEDIA RESOURCESBy Betsy A. Decillis,Betsy A. Decillis Consulting, LLC
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What are we going to accomplish?
• Who am I?
• Shared versus owned content
• A Day in Betsy’s Life
• Content & Organizing It
• Questions
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Betsy A. Decillis is…
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Betsy A. Decillis is…
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Owned Content vs. Shared Content
• Owned content is any content that you host. For an example, a blog.
• Shared content is any content that lives on a social network.
• You want to strive to have owned content as your base, since you control it.
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Owned Content – What does this really mean?
Get your website in order before you even think about social media.
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And what about shared content?
Do no more than what you can reasonably do while also keeping up your website.
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What do I do?
Before anything else, I check each social network to see if anyone has responded and reply as needed.
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Editorial Calendar
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Feedly
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What should be in your feed?
• Social media blogs
• Ambassador blogs
• Blogs you are courting
• Competitor blogs
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Schedule Buffer
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Only Schedule Twitter
• Facebook wants you on Facebook when you post.
• Even when you schedule in Facebook, your reach will be hurt.
• Things go wrong.
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What should your schedule look like?
• Check your Facebook and Twitter analytics.
• In addition to demographics, both tell you when your fans are on.
• Experiment with what will accommodate your fans and your personal schedule.
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Discovery Days
• This is when you spend time in your area as a tourist.
• Take pictures when you’re out and about.
• Ask about relevant upcoming specials.
• Show your face and create partners.
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Let’s get organized!
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Let’s get organized!
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Write about what you love
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Check your site’s search history
Via The Bloggess
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Newsjacking
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Use Your Community
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Promote your contentThe first step in promoting your content is optimizing it.
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Promote your content
The first step in promoting your content is optimizing it.
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Promote your contentDon’t let it just sit there. Move it yourself.
• Ask an open-ended question when posting the link.
• Tag relevant organizations and hashtags.
• Put money behind it.
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Promoting your content• Message interested parties
• Ambassadors
• Partners
• Bloggers
• Make sure it’s relevant and don’t spray & pray.
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Promote your content• Strategic follows and sharing
• There are lots of accounts out there that have the audience you want. They are not necessarily your direct competition.
• Make the first move by following them, sharing their content and conversing with them.
• They will be more likely to share your content when you ask.
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Questions?
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THANK YOU!Betsy A. DecillisBetsy A. Decillis Consulting, [email protected]
For more resources, go to http://bit.ly/BADinTN