Download - Marketing Automation Technology Decoded
Marketing Automation Decoded
www.authentiasoft.com
Today’s Presenter
@JonDiPietro
www.authentiasoft.com
Marketing Automation Decoded
• What is marketing automation?• Why use it?• Digital Marketing Process• Marketing Automation Technologies• Sample Recipe
What IsMarketing Automation?
www.authentiasoft.com
Email Marketing
www.authentiasoft.com
Landing Pages
www.authentiasoft.com
Lead Management
www.authentiasoft.com
CRM Integration
www.authentiasoft.com
Social Media Marketing
www.authentiasoft.com
Analytics & Reporting
www.authentiasoft.com
Why Automate?
• Intelligence• Scalability• Efficiency• Functionality
www.authentiasoft.com
How to Automate?• Piecemeal
www.authentiasoft.com
How to Automate?• Piecemeal• All-in-one
The DigitalMarketingProcess
www.authentiasoft.com
Step #1: Attract• Create Offers
www.authentiasoft.com
Step #1: Attract• Create Offers• Promote
www.authentiasoft.com
Step #2: Convert• Create Offers• Promote• Convert
www.authentiasoft.com
Step #3: Close• Create Offers• Promote• Convert• Close
MarketingTechnologies
www.authentiasoft.com
Website• Content
Management System
www.authentiasoft.com
Website• Content
Management System
• Forms Module
www.authentiasoft.com
Email• Campaigns
www.authentiasoft.com
Email• Campaigns• Auto-responders
www.authentiasoft.com
Email• Campaigns• Auto-responders• Segments
www.authentiasoft.com
Email• Campaigns• Auto-responders• Segments• Reporting
www.authentiasoft.com
CRM• Lead Scoring
www.authentiasoft.com
CRM• Lead Scoring• Workflow
www.authentiasoft.com
CRM• Lead Scoring• Workflow• Reporting
www.authentiasoft.com
Analytics• Traffic Sources• Conversion– Rates– Paths– Assisted
www.authentiasoft.com
“Super Glue” (Zapier)
Building aMarketingAutomationMachine
www.authentiasoft.com
Overview
Calls to Action
Thank You Page
Landing Page
Conversion Form
www.authentiasoft.com
Ingredients
WordPressGravity Forms ($)MailchimpSalesforce ($)ZapierGoogle Analytics
www.authentiasoft.com
Preparation• Email Segment
www.authentiasoft.com
Preparation• Email Segment• Thank You Page
www.authentiasoft.com
Preparation• Email Segment• Thank You Page• Conversion Form
www.authentiasoft.com
Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page
www.authentiasoft.com
Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page• Call to Action
www.authentiasoft.com
Preparation• Email Segment• Thank You Page• Conversion Form• Landing Page• Call to Action• Analytics Goal
“All-In-One”Solutions
www.authentiasoft.com
Marketing Automation Vendors
Solution Monthly CostInfusionsoft (Plus) $299Hubspot (Professional) $800Pardot (Enterprise) $2,000Marketo (Standard) $3,995Eloqua $4,000
THANKS FOR ATTENDING! QUESTIONS?
Newsletter: www.authentiasoft.com/newsletter
Blog: www.authentiasoft.com/blog
Email: [email protected]
