marketing automation technology decoded

Download Marketing Automation Technology Decoded

Post on 19-Nov-2014

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Are you confused about all of this marketing automation technology? Do you want to understand how to connect your website to your email marketing software and your CRM (customer relationship management) platform while measuring it all with Google Analytics? In this presentation: You’ll understand four fundamental technologies required for inbound marketing. You’ll see an example of a complete system using nothing but free tools. You’ll learn what the professional tools offer value and what sets them apart.

TRANSCRIPT

  • 1. Marketing Automation Decoded

2. www.authentiasoft.com Todays Presenter @JonDiPietro 3. www.authentiasoft.com Marketing Automation Decoded What is marketing automation? Why use it? Digital Marketing Process Marketing Automation Technologies Sample Recipe 4. What Is Marketing Automation? 5. www.authentiasoft.com Email Marketing 6. www.authentiasoft.com Landing Pages 7. www.authentiasoft.com Lead Management 8. www.authentiasoft.com CRM Integration 9. www.authentiasoft.com Social Media Marketing 10. www.authentiasoft.com Analytics & Reporting 11. www.authentiasoft.com Why Automate? Intelligence Scalability Efficiency Functionality 12. www.authentiasoft.com How to Automate? Piecemeal 13. www.authentiasoft.com How to Automate? Piecemeal All-in-one 14. The Digital Marketing Process 15. www.authentiasoft.com Step #1: Attract Create Offers 16. www.authentiasoft.com Step #1: Attract Create Offers Promote 17. www.authentiasoft.com Step #2: Convert Create Offers Promote Convert 18. www.authentiasoft.com Step #3: Close Create Offers Promote Convert Close 19. Marketing Technologies 20. www.authentiasoft.com Website Content Management System 21. www.authentiasoft.com Website Content Management System Forms Module 22. www.authentiasoft.com Email Campaigns 23. www.authentiasoft.com Email Campaigns Auto-responders 24. www.authentiasoft.com Email Campaigns Auto-responders Segments 25. www.authentiasoft.com Email Campaigns Auto-responders Segments Reporting 26. www.authentiasoft.com CRM Lead Scoring 27. www.authentiasoft.com CRM Lead Scoring Workflow 28. www.authentiasoft.com CRM Lead Scoring Workflow Reporting 29. www.authentiasoft.com Analytics Traffic Sources Conversion Rates Paths Assisted 30. www.authentiasoft.com Super Glue (Zapier) 31. Building a Marketing Automation Machine 32. www.authentiasoft.com Overview Calls to Action Thank You Page Landing Page Conversion Form 33. www.authentiasoft.com Ingredients WordPress Gravity Forms ($) Mailchimp Salesforce ($) Zapier Google Analytics 34. www.authentiasoft.com Preparation Email Segment 35. www.authentiasoft.com Preparation Email Segment Thank You Page 36. www.authentiasoft.com Preparation Email Segment Thank You Page Conversion Form 37. www.authentiasoft.com Preparation Email Segment Thank You Page Conversion Form Landing Page 38. www.authentiasoft.com Preparation Email Segment Thank You Page Conversion Form Landing Page Call to Action 39. www.authentiasoft.com Preparation Email Segment Thank You Page Conversion Form Landing Page Call to Action Analytics Goal 40. All-In-One Solutions 41. www.authentiasoft.com Marketing Automation Vendors Solution Monthly Cost Infusionsoft (Plus) $299 Hubspot (Professional) $800 Pardot (Enterprise) $2,000 Marketo (Standard) $3,995 Eloqua $4,000 42. THANKS FOR ATTENDING! QUESTIONS? Newsletter: www.authentiasoft.com/newsletter Blog: www.authentiasoft.com/blog Email: jdipietro@authentiasoft.com

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