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Market
intelligence:
Ukraine Englis
hUK
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1.1.1.1.Ukraine as a market of Ukraine as a market of Ukraine as a market of Ukraine as a market of
potential students potential students potential students potential students Why Ukraine? Background, facts & figures
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Why Ukraine? Background, facts & figures
2.2.2.2.Practicalities of working with Practicalities of working with Practicalities of working with Practicalities of working with
UkraineUkraineUkraineUkraine1. Ukrainian students – what’s to expect
2. Working with agents and recruiting students direct
3. Useful facts & tips
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Succeeded by:Russia
Georgia
Ukraine
Moldova
Belarus
Armenia
Azerbaijan
Kazakhstan
Uzbekistan
Turkmenistan
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Turkmenistan
Kyrgyzstan
Tajikistan
Estonia
Latvia
Lithuania
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Closer than you think!Closer than you think!Closer than you think!Closer than you think!5 direct flights a day
4 airlines
3 hours flight
no visa for British citizens
www.edUKation.com.ua
no visa for British citizens
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Key factsKey factsKey factsKey facts
PP PPopulation: 45�4 ������� �UN� 2010�
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M���� M���� M���� M���� religion: C�����������
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Evaluating the marketEvaluating the marketEvaluating the marketEvaluating the market
11 11. S��������� S��������� S��������� S���������
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22 22. T����� ���������T����� ���������T����� ���������T����� ���������
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New, emerging marketNew, emerging marketNew, emerging marketNew, emerging market
11 11. C������ ������� ������ �� 1991C������ ������� ������ �� 1991C������ ������� ������ �� 1991C������ ������� ������ �� 1991
22 22. FFFFirst multinational companies set up in KKKKiev – ��� 90���� 90���� 90���� 90�
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22 22. FFFFirst multinational companies set up in KKKKiev – ��� 90���� 90���� 90���� 90�
33 33. PP PPost ‘iron curtain’
11 11. N����� ����� ������N����� ����� ������N����� ����� ������N����� ����� ������
2222. N����� ��������� N����� ��������� N����� ��������� N����� ���������
44 44. LLLLong term investment /effect ( VS VS VS VS ‘ C������C������C������C������’ ����������������������������
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B������ ����� ������ ������� 19�10�09 ��� 20�10�10
1,2991,2991,2991,299 - adult student visitors going for
short courses
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384 384 384 384 - PBS Tier 4 Child Student
800800800800 - PBS Tier 4 General Student
5,1855,1855,1855,185 (visit category) – approx. 4150
students - Child visitors
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English UK English UK English UK English UK Stats? (not just weeks,
income)
ISC ISC ISC ISC Stats – 1000 students from Russia
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HE HE HE HE Stats – 100 new students a year
Visa Visa Visa Visa Stats
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1.1.1.1. Psychologically Psychologically Psychologically Psychologically –––– need to be
persuaded
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persuaded
2.2.2.2. FinanciallyFinanciallyFinanciallyFinancially
3.3.3.3. Technically (visas) Technically (visas) Technically (visas) Technically (visas) –––– need to be
informed
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JuniorsJuniorsJuniorsJuniors
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JuniorsJuniorsJuniorsJuniors
Homestay English plus Football
Summer schools based on boarding school campusesEnglish plus Subjects
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English plus Subjects
Summer schools based on university campusesAcademic preparation
Groups VS individuals Young leaders etc.
Russian speakers factor
Home tuition
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* if no travel history – �������
* depends on how ‘official’ ������� ������ ��
GE, BE GE, BE GE, BE GE, BE
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University preparation: Foundation, PreUniversity preparation: Foundation, PreUniversity preparation: Foundation, PreUniversity preparation: Foundation, Pre----Masters, PreMasters, PreMasters, PreMasters, Pre----MBAMBAMBAMBA
English plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, FinanceEnglish plus!!! Marketing, Law, Finance
SpecialisedSpecialisedSpecialisedSpecialised courses for people with good courses for people with good courses for people with good courses for people with good English?English?English?English?
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Coming out of Ukrainian system of Coming out of Ukrainian system of Coming out of Ukrainian system of Coming out of Ukrainian system of EducationEducationEducationEducationL������� L������� L������� L������� ����� ����� ����� ����� 99�7�� ������ 5�� �� ��� �����
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1.1.1.1. Schooling Schooling Schooling Schooling system system system system
1. State education 99%
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1. State education 99%
2. Start school at the age of 7
3. Anything between 10 and 12 years of education
4. ‘Atestat’
2.2.2.2. Academic Academic Academic Academic standards standards standards standards
1. Broad education
2. Very demanding academically
3.3.3.3. EnglishEnglishEnglishEnglish
4.4.4.4. Teaching styleTeaching styleTeaching styleTeaching style
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Average Ukrainian studentAverage Ukrainian studentAverage Ukrainian studentAverage Ukrainian student
1. N�� ���� �������������� � ������
2. C������� ��������� � ������������
3. A�������
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4. M��������
5. E������� ���������
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T����� ������
Young professionalsYoung professionalsYoung professionalsYoung professionals
A�� ������������� ������ ����������� �� K���
A��������� ���� ����� ������
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M��� ������� �� ����������
C�������� ����� �� ��������� ���� B2BB2B B2BB2B
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good employment – ���� ��� � ����������� ��� � ����������� ��� � ����������� ��� � �������
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Different target audiencesDifferent target audiencesDifferent target audiencesDifferent target audiences
E���������E���������E���������E���������:
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H������� S�������� � �������� ��������
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U������
est. 862 KievanKievanKievanKievan RusRusRusRus –––– ancient stateancient stateancient stateancient state
est. 988 ChristianityChristianityChristianityChristianity
Mongol invasionsMongol invasionsMongol invasionsMongol invasions
Middle Ages:
Grand Duchy of LithuaniaGrand Duchy of LithuaniaGrand Duchy of LithuaniaGrand Duchy of Lithuania
CossacksCossacksCossacksCossacks
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Early modern period:
Russian EmpireRussian EmpireRussian EmpireRussian Empire
Habsburg MonarchyHabsburg MonarchyHabsburg MonarchyHabsburg Monarchy
Independent statesIndependent statesIndependent statesIndependent states
20th c.
1917 Civil war1917 Civil war1917 Civil war1917 Civil war
1921 Ukrainian 1921 Ukrainian 1921 Ukrainian 1921 Ukrainian & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic & Western Ukrainian People’s Republic
Soviet EraSoviet EraSoviet EraSoviet Era
1991 Modern Ukraine1991 Modern Ukraine1991 Modern Ukraine1991 Modern Ukraine
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S�������� � �������� ��������
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S�������� � �������� ��������
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M����� U������
• 2004 ‘Orange Revolution’
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M����� U������
• European Integration
• WTO
• 2012 European Football
cup
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cup
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M����� U������
• Modern vibrant business
environment
• Legal framework for operation
• Interest towards world’s best
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• Interest towards world’s best
practices:
>> huge interest towards interest towards interest towards interest towards
English language English language English language English language and
integrating into the world
infrastructure
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W�� U������ ������� �� ��� UK
ReasonReasonReasonReason 1111
• It is the largest country wholly in Europe,
has a population of more than 45mn people and
borders four member-States of the European
Union.
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ReasonReasonReasonReason 2222
• It is the most democratic country in the
Commonwealth of Independent States, having
held four free and fair national elections
since 2004200420042004.
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ReasonReasonReasonReason 3333
• It is a rapidly growing market. UK companies
exported £545mln of goods and services there
in 2009 and have invested $2.376 billion
there since 1992. The UK is the 6th largest
foreign investor in Ukraine.
www.edUKation.com.ua
foreign investor in Ukraine.
ReasonReasonReasonReason 4444
• More and more Ukrainians are travelling
to the UK, which continues to welcome genuine
tourists and business visitors.
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Market structureMarket structureMarket structureMarket structure
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P�������������
Opening a new market Opening a new market Opening a new market Opening a new market ---- tipstipstipstips
R������� ����������� ������������� ��� ����R������� ����������� ������������� ��� ����R������� ����������� ������������� ��� ����R������� ����������� ������������� ��� ����
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D����D����D����D����
R������ R������ R������ R������ ����������������������������
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P�������������
Working with agents Working with agents Working with agents Working with agents ---- tipstipstipstips
K�� ������ �� ��� ������K�� ������ �� ��� ������K�� ������ �� ��� ������K�� ������ �� ��� ������
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