M A R K P E D D L E
Creative direction and strategy for establishing a new on line based estate agency in South Africa. I worked alongside the founding partners to identify and collaborate with agencies on executing the CI across our portal and marketing (print and digital)
Oversaw the implementation and standard of property related imagery (stills, video, 3D walkthrough)
Digital strategy for launching the brand, selling property and marketing our estate agents in new and innovative ways.
New portal design TBL Sept 2017
A D V E R T I S I N G U I + U X
"I got the price I wanted
and saved R120 000 - and a huge amount of valuable time
- by using eazi.com."
Cameron Mckay-Claassen had a great experience selling his property through eazi.com, and loved the virtual tour and drone footage of his home.Hear it in his own words on www.facebook.com/eaziproperty
Sell your home for full asking price:
buy and sell propertyonline
Make an offer onlineVisit www.eazi.com for more details
WhatsApp us on 076 931 6889 or
0860 000 777 (7am to 7pm, Monday to Friday).
We sell properties, quickly and easily.
You save money by paying no commission. Let‘s sell yours.
R3.95 million
Durbanville
Plataan Road, Verona Villas, Durbanville
4 bedrooms3 bathroom4 garages
www.eazi.com/view/816
3D
R4.5 million
Philadelphia
Gerf Street, Philadelphia
3 bedrooms3 bathrooms2 garages
www.eazi.com/view/777
3D
ÒYou need to stop focusing on buying the house you want to live in, and start investing in the property market.Ò
WhatsApp us on 076 931 6889 or Call 0860 000 777 (7am to 7pm, Monday to Friday).
buy and sell propertyonline
Get more practical property advice from Francesca, our City Bowl consultant, in her series of property videos recorded around the City Bowl.
www.facebook.com/eaziproperty
practicalpropertyadvice
with Fran
Agent promotion
Brand awareness and listings - print
Brand awareness - digitalPrint Digital Video
Explore this Sea Point heritage house online
buy and sell propertyonline
This property could change your life. A 918m� plot in the heart of Sea Point, only 300m to the beach, it was built in 1893 and has been running as a guest house since 1920. Filled with charm and character,
the potential is enormous. With panoramic sea and mountain views throughout the house and original marble fireplaces, Oregon floors and antique furniture included, it's the kind of place you'll fall in love with.
Visit www.eazi.com for more details, or call Francesca on 073 795 1380
20 bedrooms16 bathrooms8 parking bays
3 Frere RoadSea Point
R22.5 million Find all this online:
360° ROTATIONAL
MODEL
FLOOR PLAN TO SCALE
3DWALK-
THROUGH HIGH QUALITY
PHOTOSWALKTHROUGH
VIDEO
"I received 5 offers, sold within 5 days,
"I think we're going to use the savings and go on a fat holiday!"
*Savings rounded down and calculated on an average estate agent commission of 6,85%, incl. VAT
buy and sell propertyonline
Discover a transparent, simple, streamlined way to buy or sell property with ease, and save. No frustrations. No complications. Just full control at your fingertips.
Easily list your property on eazi.com,
or call us and we'll do it for you:
0860 000 777 (7am to 7pm, Monday to Friday).
Find out what Mr Adams thinks of eazi.com at www.facebook.com/eaziproperty
and saved R80 000."
M A R K P E D D L E
Work done on adapting new UI to existing category page. I did a revamp of a typical destination page including updating sub-sections, placement of new CTA’s and created some new icons and sliders to suite the design.
A loose wireframe was supplied with hierarchal info but I was free to move elements around to better suite the responsiveness of the page.
C O N C E P T U I
I was tasked with re-looking the UI of Now Novels two main product pages for alternate inbound streams. We used data from Hotjar, and user feedback from Intercom and Survey Monkey to highlight issues and then apply changes using only existing assets, colors and typefaces.
UX Issues raised:- Difficulty differentiating between course
options (color usage discriminate)
- Wording and CTA’s confusing and not clear on next steps
- Drop-off rate quite high towards bottom of page
UX solutions with better UI:- Defined color usage guidelines so that all
areas get specific colors (courses = green / additional info light beige etc)
- Standardised fonts for all areas as well as consistent sizing / format
- Using a grid structure to help standardize segments (minimize large gaps) and help with responsiveness of pages
- Copy was shortened and edited to be more explanatory to aid navigation
U X & U I
C O U R S E O P T I O N S T R E A M 1 C O U R S E O P T I O N S T R E A M 2
Update
Old Old
Update
M A R K P E D D L E
Creative direction (print & digital) across various publications - ranging from a glossy decor and lifestyle monthly magazine, a bi-monthly B2B magazine, quarterly lifestyle and custom niche magazines; right through to weekly tabloid inserts for both Sunday Times and Business Day.
M A R K P E D D L E
Lifestyle, decor and investment monthly magazine inserted into Sunday Times for targeted subscribers on behalf of TMG.
Creative direction across print and digital.
2014 - Ongoing
Custom title produced quarterly for Zimbali Estate KZN. Lifestyle and ownership content for all residents and potential investors.
Creative direction and design
2015 - 2016
Custom title for carrying high end property listings in the general KZN area. Content was focused at high net worth individuals looking for property in the region.
Creative direction and design
2016 - 2017
C U S T O M P U B L I C AT I O N S
M A R K P E D D L E
P U B L I C AT I O N + U X
Complete overhaul and redesign of an aging brand well know for property listings, into a new, content rich brand in partnership with Times Media Group.
Nationwide launch campaign involved video, radio, print and outdoor.
The weekly insert is property and lifestyle focused giving Sunday Times readers new, in-depth knowledge of the neighborhoods in and around their city.
Inserted into specific suburbs within the five main metropoles of SA.
RSA
Neighbourhood
Choose your
new
newneighbourhood
lifestyle
Choose your
RSA
Your property and lifestyle guide plus show house listings available every weekend in the Sunday Times.*
* Selected areas only. Excludes Express edition.
yourneighbourhood.co.za
PROPERTY & LIFESTYLE
Neighbourhood
NH_Decorex_A5_FA.indd 1 2016/03/30 2:32 PM
M A R K P E D D L E
P U B L I C AT I O N + U X
B2B publication in the property sector
Brand overhaul and redesign in 2015 along with a new media strategy (Online + video)
Website launch mid 2016
ORIGINAL REDESIGN
M A R K P E D D L E
P U B L I C AT I O N
Relaunch of a two page DPS section in Business Day into a standalone tabloid insertion in October 2014, and bi-weekly henceforth. Editorial content strategy along with complete re-design to fit alongside the carrier Business Day.
Property related long-form articles interspersed with lifestyle, current news and international trends.
We then went through a recent redesign based on the new Business Day CI.
2014 - 2017 2017
M A R K P E D D L E
Creative direction and strategy for various property industry brands.Predominantly print based which dovetailed nicely with placement within our in-house publications.
M A R K P E D D L E
You say tomato, we say sold.We know how to say “SOLD” in over 50 languages. That’s because we’re part of Leading Real Estate Companies of the World, and we showcase our top properties to 50 di� erent countries. Let us take your property to the world, and we’ll ensure the only word you need translated is SOLD.
Email us on [email protected] or call us on 0860 104 355 to list your property, globally.
2014 - 2016 Update of Chas Everitt CI along with fresh marketing and advertising approaches to reflect their new philosophy.
Internal & promotional videos
Outdoor branding
Advertorials
Brand awarenessConsumer handbooks
A D V E R T I S I N G
Our phones are never on silentOur agents may be the friendliest, most approachable people you could meet, but they’re also the most dedicatedGive us a call, you know we’ll answer: 0861 104 355
We’re never off dutyNo matter where our agents are or what they’re up to, you can be sure they’ll be happy to speak to you Give us a call, you know we’ll answer: 0861 104 355
CHAS EVERITT 2016 - 15 / 03 / 2016
10 PROPERTY PROFESSIONAL
ADVERTOR I A L
What makes Chas Everitt different
We’re a close team with international reach, family values and extraordinary vision. Take a look
Who Chas Everitt isA TEAM THAT WORKS TOGETHER
Our success as an international property group is largely due to the fact that we all work as a team. From our Group CEO Berry Everitt to our experienced management team and excellent administrative team, we’re all here to support our highly motivated, trained and professional group of property consultants to do what they do best: sell property. We make sure our agents have the best technology and tools to achieve revolutionary results by working towards the greatest growth in market share. That’s our mission, and our everyday work. We’re a family business that really cares about every member of the team.
What does 2016 look like to you? The market may slow somewhat but we already have
plans that will enable our group to keep accelerating– Berry Everitt, Group CEO, Chas Everitt International
PP Jan/Feb_Section1.indd 10 2015/12/10 4:18 PM
ADVERTOR I A L
What kind of agent are you?Tick all that apply:
Motivated
Hard-working
Ambitious
Friendly
Approachable
Dedicated
Talented
Team player
Self-directed
Passionate
If you scored 10 out of 10, give
us a call! 0861 106 355
Keen to work for Chas Everitt?
Email [email protected] or
your nearest Chas Everitt office.
JANUARY/FEBRUARY 2016 11
We never stop caring about people and we never compromise our principles. That’s the Chas Everitt way – Charles and Tilla Everitt, founders, Chas Everitt International
I was looking for a company that was willing to embrace change and be
ahead of its competitors – and that’s exactly what Chas Everitt is about
– Jared Watney, Chas Everitt Randburg
VALUESStrong and consistent family
values that build respect,
trust and confidence
PP Jan/Feb_Section1.indd 11 2015/12/10 4:18 PM
NEW AGENT RECRUITMENT
Your story starts here
THE CHAS EVERITT BLUEPRINT FOR SUCCESS
WWW.CHASEVERITT.CO.ZA
CE Corp Book FA.indd 1 2015/05/19 3:45 PM
Time is your most precious resource.
WWW.CHASEVERITT.CO.ZA
M A R K P E D D L E
Leapfrog print and on line promotion to gain more mandates / leads The Houghton - weekly and monthly print advertising since 2015
A D V E R T I S I N G
Mike verkoop sy huis, maar kan nou ook ‘n motor wen
Reëls en voorwaardes geld. Die kompetisie begin 11 Augustus 2014 en sluit op 9 November 2014. Die trekking vir ‘n wenner word op 19 November 2014
gedoen. Die kompetisie sluit alle werknemers en familielede van werknemers van Leapfrog uit. ‘n SMS kos R1.00.
Mike het ons geSMS om ons te laat weet dat hy sy huis wil verkoop. Ons het hom ingeskryf vir ons
kompetisie om ‘n splinternuwe Volkswagen Polo Vivo te wen. Mike was rasend opgewonde.
Elke keer as hy nou hoor van vriend, buurman of kollega wat hulle huise of woonstelle wil verkoop, sal
hy ons laat weet en sodoende elke keer kans staan om die Volkswagen Polo Vivo te wen. Gelukkige Mike.
Jy kan net so gelukkig wees.
www.leapfrog.co.za
JY KAN ‘N VW POLO VIVO WEN
VIND ‘N HUIS TE KOOP
SMS “LEAPFROG” NA 32015
House hunting just became more rewardingEvery time you hear of a friend, neighbour or colleague who wants to sell their house or flat, simply SMS ‘Leapfrog’ to 32015 and you could win a brand new Volkswagen Polo Vivo.
Terms and conditions apply. The competition runs from 11 August 2014 - 9 November 2014, with a live draw on 19 November 2014. The competition excludes Leapfrog employees and their family members from entering. SMSes will be charged at R1.
www.leapfrog.co.za
YOU COULD WIN A VW POLO VIVO
FIND A HOUSE FOR SALE
SMS “LEAPFROG”TO 32015
Gill SMSed us to let us know who was selling their home. We entered her in our competition to win a brand new Volkswagen Polo Vivo. Gill was thrilled.
So now every time she hears of a friend, neighbour or colleague who wants to sell their house or flat, she’ll let us know and gain more entries to win the car. Happy Gill.
You too could be this happy.
Terms and conditions apply. The competition runs from 11 August 2014 - 9 November 2014, with a live draw on 19 November 2014. The competition excludes Leapfrog employees and their family members from entering. SMSes will be charged at R1.
YOU COULD WIN A VW POLO VIVO
FIND A HOUSE FOR SALE
SMS “LEAPFROG”TO 32015
www.leapfrog.co.za
Gill heard from Sally that John’s sister may be selling her flat
SHOW APARTMENT
Unit 7015, The Houghton on the 7th,Lloys Ellis Road, HoughtonOffice - 011 034 2201Alan Becker - 082 718 8100Email - [email protected]
ON SHOW DAILY
APARTMENT SALES CENTRE
Located in the Houghton Golf Course ClubhouseEntrance – corner Osborn Road and Grant AvenueOffice - 011 483 2329Frank Nel - 083 695 1188Email - [email protected]
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Property 26 July 2014 3
Visit the latest apartments on Saturday and Sunday
It will unlock the door to what life is about
THERE'S ONLY ONE KEY MISSING...
Safe. Secure.Surrounded by nature.
Have 168 acres of parkland as your back garden.
Panoramic views of the Houghton Golf Course and the Sandton skyline – just another day in paradise.
LIVE IN THE HEART OF JOBURG,
FEEL A MILLION MILES FROM THE NOISE.
Safe. Secure.
Surrounded by nature.
SHOW APARTMENT
Unit 7015, The Houghton on the 7th,Lloys Ellis Road, HoughtonOffice - 011 034 2201Alan Becker - 082 718 8100Email - [email protected]
ON SHOW DAILY
APARTMENT SALES CENTRE
Located in the Houghton Golf Course ClubhouseEntrance – corner Osborn Road and Grant AvenueOffice - 011 483 2329Frank Nel - 083 695 1188Email - [email protected]
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Property 21 June 2014 3
Visit the latest apartments on Saturday and Sunday
Safe. Secure.
Surrounded by nature.
Property 7 March 2015 3
Visit the latest apartments on Saturday and Sunday
SHOW APARTMENT
Unit 12018, The Houghton on the 12th, 53 2nd Avenue, Houghton
Office – 011 034 2201 || Alan Becker – 082 718 8100
Email – [email protected]
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ON SHOW DAILY – LIFESTYLE OPPORTUNITIES FROM R3,9 MILLION
“When you choose a place to live, you’re making a long term investment in your life.”
As much about the sunrises and sunsets as it is about the security.It’s about no load-shedding and 24/7 water supply.
And waking up to look out over the most beautiful garden in the city.It’s about more return and less risk. Extraordinary, that’s what it is.”
The Houghton is…
Resident Investment Banker
“
ALAN BECKER 082 718 8100 | [email protected]
WARREN BECKER 082 302 3004 | [email protected]
M1
2NDAVE
OSBORNRD
HOUGHTONGOLF CLUB
Come and view our luxury apartment 12029.
Available daily for viewingsHoughton on 12th, 53 Second Ave, Houghton
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OUR MANSION
IN THE SKYC O M E E X P E R I E N C E T H E E M O T I O N
O F S T E P P I N G I N T O O N E O F T H E
B E S T A D D R E S S E S I N T O W N .
T O P F I N I S H E S | S E C U R I T Y | A A A I N V E S T M E N T | S U R R E A L V I E W S | A L L E N - S U I T E | S T O C K L I M I T E D .YOU DESERVE TO L IVE ONE OF THE BEST L IFESTYLES IN AFRICA.
OUR LAST PHASE
YOUR LAST CHANCESEE PAGE 105
MORE SPACEBETTER LIFESTYLE
SEE PAGE 107
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COME SEE FOR YOURSELF WHAT LUXURY IS ALL ABOUT
Houghton on 12th, 53 Second Ave, Houghton
OFFICE – 011 034 2201 || ALAN BECKER – 082 718 8100 || EMAIL – [email protected]
A SUBURBAN YET CENTRALLY LOCATED ADDRESS
Visit our Penthouse Show Apartment 12720 to soak up the views over Johannesburg
ON SHOW DAILY
OPPORTUNITIES SELLING FROM R4,2M· Apartments all bathroom en-suite
· Top Design and Finishes · Full amenities
M A R K P E D D L E
From the middle of 2016 we put together a video department identifying specific areas in the property market that required these skills
M A R K P E D D L E
LIFE CAN BE SWEET, WITH DIABETES
www.sweetlifemag.co.za* Reader comment sent to Sweet Life
Life can be sweet, with diabetes
Hi, I find the magazine an absolute must for anyone with diabetes as well as anyone related to the disease through friendship, family and more.”Bernadette*
“
Sweetlife_Cards.indd 1 2012/06/18 2:07 PMLIFE CAN BE SWEET, WITH DIABETES
dessert
200g butter200g dark chocolate, broken into pieces4 eggs1t vanilla essence
2T sugar100g ground almondsCocoa powder, for dustingSeasonal berries for garnish
Method:Preheat oven to 180°C.Place butter and chocolate into a bowl and allow to melt gently over a pot of simmering water.Beat together the eggs, vanilla essence and sugar until light and pale.Stir the melted chocolate and butter mix into the whisked eggs and gently fold in the ground almonds.Pour into a lightly greased and lined 22cm baking tin.Bake for 40 minutes or until firm to the touch. Remove from oven and allow to cool for 15 minutes in tin before tipping out and cooling completely.Dust with sifted cocoa powder and serve with fresh berries.
Makes 1 cake7g
protein
1565kJ
energy
15g 153mg
carb sodium
32g 4g
fat fibre
per portion
Flourless Chocolate Tart
SL_Ad_Pack_2016.indd 6 2015/11/18 11:12 PM
Spinach and Leek Pie
Method:Preheat oven to 180°C.Heat a little oil and gently fry onion, leek and garlic until soft.Remove from heat and add cooked spinach, cottage cheese and egg.Mix well and season with grated nutmeg, salt and pepper.Lightly grease a 24cm quiche tin with a little olive oil and line with 1 sheet of filo pastry, allowing the excess to hang over the sides. Brush pastry with a little olive oil and layer with another sheet of pastry. Repeat this process until pastry is finished.Place spinach filling into the centre, and fold the pastry to cover the top. Brush with a little olive oil and place in oven for about 25-30 minutes or until crisp and golden brown.Remove from oven and allow to rest for 5 minutes before serving.
10g
protein
835kJ
energy
23g 320mg
carb sodium
8g 3g
fat fibre
per portion 1T olive oil (plus extra for brushing pastry)1 onion, finely chopped1 leek, finely sliced2 cloves of garlic, crushed400g spinach, cooked and squeezed dry100g low-fat smooth cottage cheese1 egg, lightly beatenGrated nutmegSalt and pepper5 large sheets of filo pastry
Serves: 4
LIFE CAN BE SWEET, WITH DIABETES
dinnerSL_Ad_Pack_2016.indd 5 2015/11/18 11:12 PM
Tasty Chicken Stir-Fry
21g
protein
828kJ
energy
16g 631mg
carb sodium
7g 5g
fat fibre
per portion
Method:Season chicken with black pepper and set aside.Heat a little vegetable oil and sesame oil until hot and fry chicken pieces until brown and almost cooked through. Remove from pan and set aside.Fry onion, garlic, ginger and chilli until lightly golden brown.Add the remaining vegetables and stir-fry for a few minutes until they have softened but still have a slight crunch.Return chicken to pan and add soy sauce and lime juice. Allow chicken to cook through completely and sauce to reduce slightly.Serve immediately, topped with coriander.
Vegetable oil, for frying1t sesame oil 400g chicken fillets, sliced into thin stripsFreshly ground pepper1 onion, thinly sliced2 cloves garlic, crushed1 small piece ginger, finely grated1 chilli, thinly sliced (optional)
½ head of broccoli, cut into chunks2 small carrots, thinly sliced2 small courgettes, thinly sliced125g mushrooms, thinly slicedHandful coriander, roughly chopped4T low sodium soy sauceJuice of 1 lime
Serves: 4
LIFE CAN BE SWEET, WITH DIABETES
lunchSL_Ad_Pack_2016.indd 4 2015/11/18 11:12 PM
Serves: 2
Vanilla Quinoa Porridge
15g1324kJ 46g 173mg
carb sodium
9g 6g
fibre
per portion
proteinenergy fat
Method:Place the quinoa, milk, vanilla, salt and brown sugar into a saucepan and cook (covered) over a gentle heat for about 15 minutes or until quinoa is tender and liquid is absorbed.Remove from heat and spoon into bowls.Pour over a little extra warm milk and top with toasted pumpkin seeds and some sliced pear just before serving.
½ cup rinsed quinoa1¼ cups low-fat milk½t vanilla essencePinch of salt
1t brown sugarHandful of toasted pumpkin seeds
Zulpha Salie Ackerdien's "Oats
with milk and 1t sugar."
READER'SBREAKFAST
Try this!
LIFE CAN BE SWEET, WITH DIABETES
breakfastSL_Ad_Pack_2016.indd 3 2015/11/18 11:12 PM
26
PHOTOS: MARK PEDDLEFOOD EDITOR: LUISA FARELO
ClassicsSouth African
SLM19_Food.indd 1 2016/08/24 8:57 AM
Look out for our healthy tips from Pick n Pay's dietician, Juliet Fearnhead, to make
these dishes even better for you!
Who doesn’t love a proudly South African dish? Here, we take seven
of your favourite classic dishes and make them as diabetic-friendly
as possible… The perfect treat for National Heritage Day!
Food
27
SLM19_Food.indd 2 2016/08/24 8:57 AM
What are carbohydrates?
Carbohydrates (“carbs”) are one of the three big macronutrients in nutrition; the other two are fat and protein. We need these nutrients most in our diet, as they provide energy.
All carbohydrate (“starchy”) foods get broken down into glucose – the main energy source for the cells. The hormone insulin helps to transport the glucose into the cells. Carefully managing the carbs you eat is key to managing your blood glucose and insulin levels and, ultimately, your diabetes.
Why is carb counting important?
If you have diabetes, your pancreas doesn’t produce enough insulin to process large amounts of glucose. As a result, glucose builds up in your blood, and can damage your organs.
By only eating small amounts of carbs at a time, and limiting the
amount you eat throughout the day, your body gets
a chance to process the glucose from the carbs with the insulin that’s available – either from your pancreas or from the medicine you take.
Which carbs are best?
The less processed the better: grains, legumes and root vegetables are good sources of carbohydrates – they provide energy, vitamins, minerals and, importantly, fi bre. The fi bre slows down digestion, leading to a gradual release of glucose. Refi ned starches, in contrast, lead to a quick release of glucose. This glucose spike can be diffi cult to control if you have diabetes.
Just been diagnosed with diabetes? Keep a close eye on the carbs you eat – it’s the fi rst step to better blood glucose control.
The Basics of Carb Counting
WORDS: CARINE VISAGIE
a chance to process the glucose from the carbs with the insulin that’s available – either from your pancreas or from the medicine you take.
Which carbs are best?
Just been diagnosed with diabetes? Keep a close eye on the carbs you eat – it’s the fi rst
Just
Dia
gnos
ed
40
SLM18_Just Diagnosed.indd 1 2016/05/24 8:16 PM
ONE QUARTER with protein, e.g. skinless chicken, fi sh, lean cuts of beef or pork, eggs, low-fat cheese.
Another tip is to always make sure your plate is split up in three:
Plan your main meals carefully
One carbohydrate
One serving = 15g carbohydratesHow many daily servings you can have depends
on your weight, age, activity and gender.
=15 grams
The lowdown on carbohydrate “servings”
Think in terms of “servings” to monitor your carb intake throughout the day.
Examples of a single carbohydrate serving:
slice of bread
cup raw oats
cup cooked pasta
cup cooked brown rice
cup low-fat milk
low-fat plain yoghurt
cup mashed sweet potato
cup canned kidney beans
thin rice cakes
medium-sized apple
small banana
1
311
200g
ONE HALF with non-starchy vegetables, e.g. spinach, lettuce, green beans, broccoli, caulifl ower, tomatoes, cucumber, mushrooms.
ONE QUARTER with carbs, e.g. wholegrain bread, brown rice, sweet potatoes, whole grain crackers. Remember to stick to the guidelines above.
41
cup canned kidney beans
thin rice cakes
medium-sized applemedium-sized apple
small banana
SLM18_Just Diagnosed.indd 2 2016/05/24 8:16 PM
Genevieve Jardine, Dietician - The low carb diet has come and gone out of fashion over the decades, and Prof. Noakes has based his position on personal experience that
he claims has worked for him. There are a few different diets that have a positive impact on reducing weight and improving blood glucose levels. Confusion comes in when we try to adopt a ‘one size fits all’ mentality in approaching something as complex as the diabetic diet.
Dr Joel Dave, Endocrinologist - Most studies showing positive outcomes with diabetics and diet have not used low carb diets but rather limited calories and fat
content. A low carb diet could be positive for Type 2 diabetics in terms of body weight, but there are no long-term studies yet. A high fat diet for patients with Type 2 diabetes with an abnormal lipid profile and a degree of coronary artery disease would not be recommended. It could also be quite risky for Type 1 diabetics because of hypoglycaemia.
18
Professor Tim Noakes says that a low carb, high fat diet is best for diabetics. We asked him your questions, then got our dietician and endocrinologist to weigh in.
The low carb diet debate
What exactly is this diet? A low carbohydrate, moderate protein, high fat diet. This diet is most effective for those with diabetes – either Type 1 or Type 2, or pre-diabe-tes, like myself. It also helps treat obesity, but it’s obviously not the diet for everyone. The question is whether it’s for 10% of the population, or 90% of the population – I think it’s about 60% or more. Low carb means no bread, pasta, cereals, grains, potatoes, rice, sweets, confectionery and baked goods. You have to be resolute – and the more severely affected you are, the more resolute you have to be. If you’re already diabetic, you have every reason not to eat these foods.
SLM04_Special_Feature.indd 1 2012/07/25 2:46 PM
Special Feature
19
Can you explain what carbohydrate resistance is? My opinion is different from the traditional teaching. Carbohydrate resistance is traditionally described as someone who is unable to take glucose out of the blood stream and store it in their muscle and liver. I disagree with this explanation: I think we’re all born with varying degrees of carbohydrate resistance, and the children who get really fat very young are the ones who are most carbohydrate resistant. The carbs they take in they simply store as fat. That’s the first group.
The second group are people who become pre-diabetic at 30 or 40, and then they become diabetic at 50. They are overweight, and that’s a marker of the high carbohydrate diet. They eat a high carb diet, they are carb resistant and it gets more and more severe until they become diabetic. I think it’s genetic, and the reason I think that is because in my case, although I’ve lost weight, I’m still carbohydrate resistant – I can’t go back to eating carbs.
GJ - I have seen that lowering carbohydrate to 130-150g per day (of the right type of carbs) can have a very beneficial
effect on blood glucose control, medication reduction and weight loss, but this needs to be managed individually. There may be people who respond well to a very low carb diet (50g a day), but the issue is how long can it be sustained?
JD - Patients with diabetes do not need to cut out all carbs, but rather limit portion sizes and learn to carb count.
What if you have high cholesterol? Isn’t it dangerous to eat so much fat? Firstly, the theory that high choles-terol is a good predictor of heart disease isn’t true: it’s a relatively poor predictor. A far better predictor is your carbohydrate status. We all know this: if you’re diabetic or pre-diabetic, your risk of heart disease increases. Diabetes, hypertension and heart disease are linked, but most heart attacks occur in people with cholesterol below 5. The public has got the wrong idea about it. A high fat diet corrects everything, in my opinion – your HDL goes shooting up, your triglycerides come shooting down and the HDL to tri-glyceride ratio improves dramatical-ly: that’s one of the better predictors of heart attack risk. The LDL small particles are the killers - and on a high fat diet, those go down. Your total cholesterol can go up, but that’s because your HDL has gone up, and the large, safe LDL particles have gone up. So unless you measure all those variables: HDL and LDL and triglycerides and glucose tolerance, you can’t judge the effects of the diet.
Is this diet possible for people who don’t have a lot of money? You don’t have to eat meat every day – you can eat sardines and kidneys, for example, which are both very cheap.
JD - In a large study of 52 countries, smoking and the ratio of LDL to HDL cholesterol were the two strongest predictors of
heart attack risk. Carbohydrate status (diabetes) was also a risk factor, but not as strong as LDL:HDL ratio. The improvements in lipid status possibly observed in the early phases of this diet are more likely due to weight loss than the high fat content. There is no long-term scientific evidence for the safety and efficacy of a high fat diet to maintain a normal lipid profile or correct an abnormal profile.
SLM04_Special_Feature.indd 2 2012/07/25 2:46 PM
An ongoing side project that helps to inspire diabetics across SA and which has developed into one of South Africa’s most respected diabetes brands.
Since launching in 2012, we have self published 20 quarterly A5 magazines which we have distributed free to readers, support groups and clinics across South Africa.
We have also built an on line community of close to 7000 members that shares, supports and educates themselves and others on a daily basis.
Issue 15Spring 2015
www.sweetlifemag.co.zaPLUS: How to deal with the
stigma of diabetes
Free!Take one
now
- Delicious dinner ideas
- Kids exercise advice- Expert interviews- And more!
Also
in schools(what you need to know)
Diabetes Education
LIFE CAN BE SWEET, WITH DIABETES
SLM15_Cover.indd 1 2015/08/17 12:21 AM
Issue 16Summer 2015
www.sweetlifemag.co.zaPLUS: How to cope with diabetes
and a full-time job
Free!Take one
now
- Festive-friendly recipes
- De-stress at work - And dealing with weight issues
Also
OutreachAgents for Change
in the workplace
LIFE CAN BE SWEET, WITH DIABETES
SLM16_Cover.indd 1 2015/10/09 11:02 AMwww.sweetlifemag.co.za
Free!Take one
now
Issue 17Autumn 2016
www.sweetlifemag.co.zaPLUS: Understanding
all about insulin
- Holiday ideas that don’t cost a cent- Relaxing ways to exercise- Healthy ideas- And more!
Also
Low Carb(all the details)
Low CarbLiving (and eating!)
LIFE CAN BE SWEET, WITH DIABETES
SLM17_Cover.indd 1 2016/02/17 1:09 AM
Free!Take one
now
Issue 18Winter 2016
www.sweetlifemag.co.zaPLUS: How to count carbs
- Winter workouts- Do you need supplements?- Diabetes burnout advice- And more!
Also
Food Issue(info, facts and recipes)
Our delicious
LIFE CAN BE SWEET, WITH DIABETES
SLM18_Cover.indd 1 2016/05/24 10:03 PM
M A R K P E D D L E
Digitizing Fresh Living content into an interactive on line e-zine for subscribers.+ E mailers + Newsletters
Digitizing Dubai based Spinneys content into an interactive on line e-zine for subscribers.+ E mailers + Newsletters
F R E E L A N C E D I G I TA L W O R K
Development and concept work for a wellness app for Discovery Vitality members
52
Master choux pastry with homemade éclairs
be my valentine
explorevietnamese
cooking
win a trip for two to paris
FEBRUARY 2014
recipes and ideas to inspire
Fabulous foodie delights for the one you love
teatime treats
OMR 0.7