How to Use Content Marketing to Build Your Brand, Your Business, and Your Bottom Line
By Marcus Sheridan,
www
.TheSalesLion.com
@TheSalesLion
#ContentFTW
@TheSalesLion
@TheSalesLion@DigitalSherpas #ContentFTW
This was me…
Who is the exception?• B2B• B2C• Local
• National• Product• Service
They askYou
answer@TheSalesLion@DigitalSherpas
MULCH
The most popular digital marketing model in the world today.
PriceProblems
Comparisons/Vs.The BestReviews
@TheSalesLion@DigitalSherpas #ContentFTW
$1,700,000.00
ROI anyone?
@TheSalesLion@DigitalSherpas #ContentFTW
You don’t want a fiberglass pool!
(problems)
In Google We Trust
The Power of Versus and Comparisons
The Power of “The Best,” Awards, and Reviews
#1 in the world…all because we bothered to answer every…single…question.
@TheSalesLion
30@TheSalesLion
@DigitalSherpas #ContentFTW
We have no idea how much information viewers will consume on our websites until we give it to them. NONE
@TheSalesLion@DigitalSherpas #ContentFTW
Content is the greatest sales tool
in the world. Period.
@TheSalesLion@DigitalSherpas #ContentFTW
www.TheSalesLion.com
Get the book. It’s awesome. It’s free. It will change your life.