Download - Making the web work for you
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Making the web work for you
Collaboration & Sharing
goHI Festival in Inverness7th September 2006
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David Bausola
Project Manager for Strategic New Media Projects
Channel 4 New MediaLondon
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What I do
Develop software briefs with the producersIdentify the technical pitfalls
Design solutionsManage the development of softwareDeliever the software to the platformMake the Commissioners look good!
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What I don’t do..
Make the ‘content’Design the websiteManage the websiteMarket the website
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What I’ve seen
• Projects that try to control users do fail– Projects that help users grow
• The audience love to give their feedback– It makes better products
• People love to participate with brands– The sense of belonging
• Small mistakes make you learn..– Big mistakes cost you an audience
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Web Vs. Web
Web 1.0• Branding• Customers• Selling• dot.com madness
Web 2.0• Dialogue• Social Networks• Co-production• Web service freeness
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Web 1.0 was “Editorially Controlled Media”
Web 2.0 is “User Generated Media”
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No More “User Generated Content!”
Artists don’t make ‘Content’.
Please, lets call it “Authentic Media”
http://www.powazek.com/2006/04/000576.html
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Web Vs. Web
Web 1.0• Branding• Customers• Selling• dot.com madness
Web 2.0• Dialogue• Social Networks• Co-production• Web service freeness
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Freeness?
But not as in Free BeerFree as in free to participateNo restrictions to participate
It’s about sharing your ideasAnd ideas can be your creations.
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http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
What is Web2.0?(No one is sure, but here’s a few clues..)
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There lots and lots and lotsof services that can help you
collaborate
Go and Experiment!
www.programmableweb.com/
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http://www.flickr.com/photo_zoom.gne?id=77494864&size=lhttp://webosphere.wordpress.com/
Software types do breed!
• Main software functions– Bookmarks– Mapping– Repositries
• And there are Mashups– Mixing different types of
functionality
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Why share your media?
• Sharing is like a conversations • Conversations are like markets• No one has all the skills • Share what you can do • You cant share what you dont own• Let people show your work to others.
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Sharing creates collaboration
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How to collaborate
• Offer what you enjoy doing– If it feels like work, it is work– Open projects are fun!
• Be open to suggestions– No one is as wise as a community
• Do reviews– Participate whenever you can – you’ll be
surprised how welcome you are
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How to give
• Understand what licences are for– Enables you to share– Makes it clear you want to be attributed
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How to give
• Understand what licences are not for– Collecting royalties
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How to give
• Creative Commons BY-SA– Ignore all other versions– Allow people to use your work commercially
www.creativecommons.org
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Being Open
• Does not mean giving all your rights away• Does not mean losing control of identity• It means, be willing:-
– To discuss– To exchange– To participate
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Substainable projects
• Look for scaffolding– What help do you really need?
• Read The Small Print– Billy Bragg & Myspace
• The result of the collaboration must feed back into the project
• The result of the collaboration must be free to move elsewhere too
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Substainable projects
Some examples..
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Blogging
• It’s easy• It’s free• It helps you develop your ideas
– Like a greenhouse
• Shows others what you are going through• Show others what you can do• Blogs are your ‘voice’ – if you dont resist
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Free Blog tools
• Blogger • Wordpress• Typepad
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How to write a good blog
• Of interest to you..– Then it will be constructed well– Be attentive to the subject matter
• If tended to, daily..– Then it will find popularity– You will find your like-minded audience
• You are not alone!– But you are unique
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Social Networking
• It’s a way to connect to people• You’re connections can be telling• Create a context for yourself• It’s marketing at a human level
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Where to Network
• MySpace – teens, music and comedy• Bebo – teens• Friendster – broad range• Linkedin.com – media/corporate• PeopleAggregator – is new..
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Social Networking
www.linked.com
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Peer 2 Peer
• Peer 2 Peer Networks is about:-– Sharing files– Sharing data– Reccommending something– Starting a conversation
• Peer 2 Peer Networks is not about:-– Piracy– Getting stuff for free
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Peer 2 Peer examples
Web 1.0• Napster• Limewire• SoulSeek
Desktop software
Web 2.0• YouTube• Bit Torrent• Flickr
Web services
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YouTube
• Is Great!• It’s Free!• It’s fun to use!
• Poor quality video
www.youtube.com
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Wiki
• Wikis are websites that anyone can read and write the pages
• Wikis are simple to use• All the presentation/design is done for you• You just add your ideas• Don’t be afraid that someone will edit your
text.– They will!
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So, how do these tools help artists?
• Use these systems to build your own projects from scratch– All the free tools work with each other
• Communicate through a blog– Get your views out there
• Share assets through peer 2 peer– Enrich your resources
• Collaborate on a Wiki
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Non Substainable Projects
• Purely Community content• No professional intervention• No ability to export your contribution
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Collaborative Movie
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Collaborative Movie
• Elephants Dream [Link][Video]– Community designed everything– Everything is available for reuse– 98% perfect (not enough professional help)
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Collaborative Thinking
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Collaborative Thinking
• Wikipedia [Link]– Core admin team and ‘cleaners’– Bulk of content comes from Community– Impossible to extract your contributions
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Collaborative Art
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Collaborative Art
• We Feel Like [Link]– Blogs act as the source to the project– You can use the system to build your own– Constantly evolving because of Open media
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Showing Docs
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Almost cool Docs
• FourDocs [Link]– Licencing is set for showing not sharing– Community left to it’s own support– You need professionals to assist on projects
• This is real value• More important than exposure• Artists need to develop• Quality will shine more than marketing
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Cool Scottish Stuff
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I needed an image for my blog...
• I went to Creative Commons• Search for Inverness Tags on Flickr
– That had Creative Commons licence
• Chose the nicest picture I could see• Edited it and uploaded to my Blog• Emailed the owner to say thanks
– ‘cos I’m a nice guy!
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The image belonged to Calum!
• He reblogged the fact that I used his image• He sent me traffic• His image is now seen by my audience • And my blog has been seen by his• No commercial arrangement• We both benefit through attention
It’s a small world......but I wouldn’t want to paint it (Steven Wright)
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The web lets you work together
• Software companies want you to collaborate• They not so interested in owning your work• They are interested in Metadata• Metadata is tags, reviews and traffic stats
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http://darmano.typepad.com/logic_emotion/2006/08/6_months_and_20.html
Diagram by David Armano
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Work together and been seen
• Build communities• Use the right licences• Make creative use of these tools• Learn to craft your online voice• Share your experiences• Learn from each other• More detail the better!
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Thank you, for sharing your time.
David [email protected]@gmail.com
Copy of this presentation is available from my blog:www.zeroinfluence.wordpress.com