making digital images work for you
DESCRIPTION
Learn proven, best practices for acquiring, selecting, and managing digital images.TRANSCRIPT
Make Digital Images Work For YouOlympic Peninsula Tourism Summit
October 14, 2009
Keven ElliffWindridge Solutionswww.kevenelliff.com
Let’s take a trip to the Optometrist
Which is better?
Great Images Make a Great Deal of DifferenceThe right photo confirms that what you are
selling is real
Photos trigger emotionsPhotos that illustrate benefits increase
conversionsTransference – “it could be ME”
What is a Great Photo?Consistent with your marketing objectivesImpactfulUnclutteredAppropriately sizedElicits desired emotional impact
Example: Arizona Highways
Example: Windsor, Ontario
How Do You Acquire Great Photos?Take them yourself
Be excellentGood cameraGet objective opinions
How Do You Acquire Great Photos?Buy them stock
Istockphoto.comShutterstock.comBigstockphoto.comFotosearch.com
How Do You Acquire Great Photos?Hire it out
You can art-directGet exactly what you wantDevelop a good long-term relationshipBe demanding
How Do You Acquire Great Photos?Use the web
Make sure you have appropriate usage rights
flickr.com Advanced Search Creative Commons
Licenseimages.google.com
Advanced Search
How Do You Select Great Photos?What is your goal?Put yourself in your customer’s shoesDon’t use it just because you like it – get
confirmation
How Do You Select Great Photos?Look for
QualityGood proportionsRelevanceSubject is immediately recognizableIn focusWell-litVivid color
How Should I Use Great Photos?Mesh with your overall brandingCrop as neededSize mattersOptimize for download and/or printingDon’t use too many
How Do I Manage My Photos?Think 1, 3, 5, 10 years from now
StorageSearchability
Do you LIKE managing photos?How do you think?
FoldersTagsGalleries/Albums
Do you use a Mac, or Windows, or Web?
How Do I Manage My Photos?Mac
LightroomiPhotoFolders with
FinderWeb solutions
How Do I Manage My Photos?Windows
LightroomWindows Photo
Gallery (vista)Windows Live
Essentials (xp)Folders with
Windows Explorer
Web Solutions
How Do I Manage My Photos?Web solutions
Picasa (integrates locally)Flickr
Back Up. Again. And Again.External harddriveOnline-backup
JunglediskMozy
Make Digital Images Work For YouOlympic Peninsula Tourism Summit
October 14, 2009
Keven ElliffWindridge Solutionswww.kevenelliff.com