Download - Make it Fun for first time car buyers
MAKE IT FUNFOR FIRST TIME CAR BUYERS
Thomas ZhengCarolyn RayChris MackeyMichael LevinIrene ChenMichael Campos
Problem 1: Too Much Information
Overwhelmed
Problem 2: Getting Ripped Off
This is your first car! This is how much you paid!
The Fear of Getting Ripped Off
Solution: Gamification
Design and promote
games to decide what car to buy
games to get the car at a fair price
A Game for Deciding Facemash meets
Edmunds.comOld way New way
Friend Support
A Game for Buying
A multi-player online game
ThemYou
Vs.
Business Model
Anonymous Preference Data for Sale
Online Advertisement
Click To Buy
Referral for Financing and Insurance
Marketing And Sales
College Campuses
Dating Sites
Competition
Edmunds Consumer Reports AAA
Zynga Mobile Game Developers
Dealerships Online Automobile Marketplace
Team
Neuroscientists Game Developers Machine Learning Experts Business Developers Domain Experts in Automobile
Milestones 12 Month Milestones
Reach 1M active users Obtain funding for Year 2
development 18 Month Milestones
Data Analytics Contracts with at least 1 car manufacturers
24 Month Milestones Convert 1% of users to purchase a car
on our site Expand to other niche markets, e.g.
women
Financial Projections 1st year development cost: $100K
Estimated 3.6M cars purchased by First Time Car Buyers
$200 per car referral fees
$50 per 1000 insurance policies
$100 per 10000 auto loans
Projections
Timeline
Game Design (2 -4 months)
Data Analytics Tools (2-6 month)
Web Design (1 month)
First car sold on our site (12 months)