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tuneinnotout.com
(TINO)CASE STUDY
Helping young Australia’s aged 16-25 years navigate life’s challenges
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What/who is TINO
• Youth website about life’s challenges• Discussing topics that matter to them
– Mental health– Alcohol and other drugs– Sexual health– Relationships– Body Image– Bullying
• Over 80 topics in total• Multi format information
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Project Structure
• Funding by Lions Australia
• Operate out of Hobart
• 1 paid p/t consultant
• 1 paid p/t website developer
• Budget above op costs - $0
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Oh and the office dog Rosie !
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Test 1: Cute Works !
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Evolution
• We have morphed and changed since we started back in 2007
• TINO as you know it now started in 2010
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It started with a p..
• Podcast’s made by young people for young people discussing health and wellbeing topics
• Aim was to get out new podcasts regularly
• Aimed to cover wide variety of topics
• Internet based dissemination
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Production workshops engaged young people but content generation was slow
Image by oriolsalvador :Flickr CC
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In times of need we don’t need a brick wall
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It became clear that working alone with our limited resources, it would be hard to get all aspects of the concept off the ground.
Image by Katybird: Flickr CC
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Collaboration
On the same team so why not?
Image by ponspiderFlickr CC
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Our aim today• To host a wide range
of youth health and wellbeing information to in one central space
• Provide a space for young people to share their story
• To help young people navigate life’s challenges
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Youth Engagement
• IN the content/information– Videos– Real stories– Factsheets– Music– Blogs– Comments
• PRODUCE the content
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Video Production Benefits• Young people enjoy the learning process• Opportunity to get out the classroom• Combines technology with learning• Not just about the end result, but the process & the story
telling • Style was open allowing creativity• Different roles• Skills extend beyond the workshop framework• Works across the curriculum
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Video Production
Concept great but
Sustainability was hard
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Train the Facilitator
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Online Content Creation
• Young people are invited to share their story in– Video– Audio– Text– Images
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Video Submissions
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Audio Submissions
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Image Submissions
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Text Submissions
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“The website doesn't exploit young people. It is a community of people, who are accepting and looking to share there information to help others and get support. Its a healthy environment.” Female 17 younger WA
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“Yes, as I believe the only way people can get through things is by finding someone who they can relate to.” 18 – 20 male NSW
“Because you don’t have to put video where people can see you it can be plain text.” Vic male 17 or younger
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But something did make a difference…
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Incentives
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Signposts
We want to help young people choose their next step and find out about services who can help further
Image by Kaptain Kobold: Flickr CC
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How are we doing
• Young people are checking out our content, watching, reading, listening and getting info that helps them but engagement back is minimal
Image by gibbyson4: Flickr CC
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“TINO was able to help me with advice about topics that are otherwise awkward or uncomfortable to talk about with friends and family.” 17 male NSW
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“It [TINO] met my needs and I really needed it. I’m in the middle of year 11 Preliminary exams and really stressed. I came here to relax watch videos and listen to music it worked and calmed me down.”
17 year old male nsw
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The mix – proof is in the pudding
• Highlighted as best practice website
• Won 5 major awards– ANZIA– Communicators– Webby– Davey– W3
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Contact TINO
• www.tuneinnotout.com
• Tel: 03 6265 8732
We welcome your comments and feedback