Download - Leveraging social media for special events

Presented by Amber ReckerDirector of Marketing & DevelopmentCancer Services of Northeast Indiana

Connect with Me!Email: [email protected] Facebook: facebook.com/amrecker

LinkedIn: linkedin.com/in/arecker

Twitter:

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

@amrecker @cancersvcsni

@contagiouscomm @UWACWomenU

@ylni @fiveonfive

@gingerkitchen

Fundamentals of Social MediaRemember: It isn’t for everyone

Not a magic solutionWon’t help you if you don’t cultivateDoes require human resources

Must be part of your overall Marketing PlanDevelop your Social Media plan slowly


Up & Running- Now What?Watch and learnParticipate where and when your presence is

advantageousUse tools for consolidation, tracking & alertsBe informativeListen first, promote less


Up & Running- Now What?Participate and EngageFocus on delivering valueBe authenticBe a resourceMeasure resultsHave a crisis planHave fun


ExamplesNationally:

LivestrongCalifornia State Parks FoundationTacoma Rescue Mission

Locally:NeighborLinkFWCancer Services


Special Event ToolsEventbriteFacebookBrown Paper TicketsE-vites


Eventbrite.com


Now What?Promote, promote, promote!Using TwitterUsing FacebookUsing your blog and e-newsletter


Download - Leveraging social media for special events

Top Related