leveraging social media for special events

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Presented by Amber Recker Director of Marketing & Development Cancer Services of Northeast Indiana

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Social media has quickly become an essential tool for nonprofit communications and promotion. At this month’s program you will learn how to effectively promote your special event through social media to get the word out, get more supporters in attendance and obtain more sponsorship dollars through higher visibility for event sponsors. Amber Recker from Cancer Services of Northeast Indiana will share her secrets for leveraging Facebook, Twitter, Eventbrite and other social platforms to create great promotion for special events.Amber Recker has been in Marketing for 6 years, working specifically with social media for two. When she joined Cancer Services in 2010, she implemented a social media plan to mesh with the agency's marketing strategy. Within weeks, she launched a blog, an e-newsletter, a Facebook page and established an engaging Twitter presence. Since then, she has paved the way for other non-profit organizations to embrace social media by hosting a monthly luncheon addressing important social media topics. She also manages social media content on Facebook and Twitter for Young Leaders of Northeast Indiana, Bust A Move hosted by the Fort Wayne Derby Girls, Fort Wayne Derby Girls, Rotary Fort Wayne, Women United, fiveonfive magazine and Contagious Community.Currently, she serves as VP of Communications for YLNI and Vice President of Anthony Wayne Rotary. She is a member of Women United and a steering committee member for the YWCA’s Circle of Women.

TRANSCRIPT

Page 1: Leveraging social media for special events

Presented by Amber ReckerDirector of Marketing & DevelopmentCancer Services of Northeast Indiana

Page 2: Leveraging social media for special events

Connect with Me!Email: [email protected] Facebook: facebook.com/amrecker

LinkedIn: linkedin.com/in/arecker

Twitter:

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

@amrecker @cancersvcsni

@contagiouscomm @UWACWomenU

@ylni @fiveonfive

@gingerkitchen

Page 3: Leveraging social media for special events

Fundamentals of Social MediaRemember: It isn’t for everyone

Not a magic solutionWon’t help you if you don’t cultivateDoes require human resources

Must be part of your overall Marketing PlanDevelop your Social Media plan slowly

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 4: Leveraging social media for special events

Up & Running- Now What?Watch and learnParticipate where and when your presence is

advantageousUse tools for consolidation, tracking & alertsBe informativeListen first, promote less

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 5: Leveraging social media for special events

Up & Running- Now What?Participate and EngageFocus on delivering valueBe authenticBe a resourceMeasure resultsHave a crisis planHave fun

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 6: Leveraging social media for special events

ExamplesNationally:

LivestrongCalifornia State Parks FoundationTacoma Rescue Mission

Locally:NeighborLinkFWCancer Services

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 7: Leveraging social media for special events

Special Event ToolsEventbriteFacebookBrown Paper TicketsE-vites

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 8: Leveraging social media for special events

Eventbrite.com

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 9: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 10: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 11: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 12: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 13: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

Page 14: Leveraging social media for special events

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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Now What?Promote, promote, promote!Using TwitterUsing FacebookUsing your blog and e-newsletter

AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm