80%OF SALES FOCUS ON FEATURES

100% OF CUSTOMERS ARE INTERESTED IN BENEFITS

shouldn’t we all be?

BENEFITS ENGAGE CUSTOMERS financial benefits

even more so

BUT RESOURCES ARE SCARCE

WHAT IF THERE WAS A BETTER WAY?

20 questions, 20 minutesto truly engage your customer

LEAD WITH BENEFITS

www.information-iq.com/salestoolsNew Product Development + Business Strategy + Sales

Optimisation + Program Delivery + Commercial Modelling + Transaction Advisory