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Building your Social Sales Funnel
Lead Generating Websites
Live Training
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Building your Social Sales Funnel
Dallas McMillanDigital Strategist
How I build websites to attract clients and generate qualified
leads.
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Dallas McMillanDigital Strategist
1. Static “Brochure” site2. Web 2.0 – Blog + Social3. Expert / Educational4. Lead Generation5. E-commerce 6. Business Portal7. Authority Site
7 Types of Websites for Professionals
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Design, Develop & Deliver
Building your Social Sales Funnel
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Lead Generating Website:
GoalsAttract ClientsQualify ClientsGenerate LeadsBuild Your ListFollow upBuild your brand
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How do you attract more ideal clients…
1. Know
2. Like
3. Trust
4. Try
5. BuyAnd convert them into buyers?
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Design, Develop & Deliver
Building your Social Sales Funnel
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Know
Social Sales ProcessTraffic sources:Organic TrafficSearch TrafficSocial MediaFB adsGoogle adwords
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Know
Like
Social Sales ProcessSocial Interaction• Social Media• Interactive sites• Email Marketing• Live events
• (eg webinars)
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Know
Like
Trust
Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos
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Know
Like
Trust
Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry
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Know
Like
Trust
Social Sales ProcessConvert Sale• Begin Onboarding• Transactions
Try
Buy
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Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
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Social Sales Process
Output = Value =Revenue+ Relationships
*May be simplified to aid understanding
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Know
Level 1 - Platform
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Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:
• CRMs• Social Media• Email Marketing• AutorespondersLike
Know
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Level 3 - Publishing• Share our
expertise• Document
method• Build authority• Make your
expertise shareable
TrustLike
Know
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Level 4 - Productise• Package and
price small services
• Monetise sales and marketing
• Make your services shoppable
TellTrust
Like
Know
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• Deliver Brand Promise
• Solve problem• This is where full
value is actually delivered
• Can be:• Package• Program• Platform
Sell
Tell
Trust
Like
Know
Level 5 - Program
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Sell
Tell
Trust
Social Sales Process
Like
Know
Output = Brand Value =Revenue + Relationships
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Digital Brand Architecture
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Know
Level 1 - Platform
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Authority
Digital Brand ArchitecturePlatform
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Level 1 - Platform
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Level 1 - Platform
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Level 1 - PlatformThemes
(Look & Feel)
Plugins (Functionality)
Configuration (Customisation)
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Choosing a Theme
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Themes
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ThemesThemes control design – the look and feel of your site
• Colors • Layout• Fonts, text layout, icons• Remove standard Theme content• Sometimes functions as well• Mobile responsiveness
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Level 1 - Platform
Plugins
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PluginsI use plugins to get more control:
• Security• Administration• Integration• Functionality• Security• Performance• Marketing• Social• E-commerce
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Standard PluginsWordfence SecurityDuplicator for BackupsGravity FormsYoast SEOCRM Integration
Easy Digital Downloads
Google Analytics
W3 Total CacheSimple Share ButtonsDuplicate PostAkismet anti-spam
Woocommerce
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Customisation & Configuration
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Customisation & Configuration:Customise Wordpress to:
• Remove standard Wordpress setup• Easier to edit and update
Remove standard Theme content• Make it a website, not a blog• Visitor Friendly• Search Engine Friendly
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Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:
• CRMs• Social Media• Email Marketing• AutorespondersLike
Know
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Influential Digitalwww.influential.com.au
Relationship
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Influential Digitalwww.influential.com.au
But now this takes place in an online, social environment
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Level 3 - Publishing• Share our
expertise• Document
method• Build authority• Make your
expertise shareable
TrustLike
Know
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Level 4 - Productise• Package and
price small services
• Monetise sales and marketing
• Make your services shoppable
TellTrust
Like
Know
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Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
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• Deliver Brand Promise
• Solve problem• This is where full
value is actually delivered
• Can be:• Package• Program• Platform
Sell
Tell
Trust
Like
Know
Level 5 - Program
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Sell
Tell
Trust
Social Sales Process
Like
Know
Output = Brand Value =Revenue + Relationships
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Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
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Putting it All Together
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Types of Traffic• Owned• Earned• Paid
We Need Inbound Traffic
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Know
Like
Social Sales ProcessSocial Interaction• Interactive sites• Email Marketing• Live events
• (eg webinars)
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Know
Like
Trust
Social Sales ProcessShare expertisePublished resourcesEg:• Ebook• Whitepaper• Email course• Webinars• Videos
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Know
Like
Trust
Social Sales ProcessOffer extra value• Upsell• Free visit• Email course• First consultationTry
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Know
Like
Trust
Social Sales ProcessConvert Sale• Begin Onboarding• Transactions
Try
Buy
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Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
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Putting it All Together