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‘Latest Trends In ‘Latest Trends In Advertisement’Advertisement’
““ADVERTISING”ADVERTISING”
The word ‘Advertising’ has its origin from a Latin The word ‘Advertising’ has its origin from a Latin word ‘Adventure’ which means to turn to.word ‘Adventure’ which means to turn to.
Advertising is non personal communication to Advertising is non personal communication to promote an idea ,goods and services intended to promote an idea ,goods and services intended to persuade an audience to take some actionpersuade an audience to take some action
In business world the terms in mainly used with In business world the terms in mainly used with reference to selling the product of the concernreference to selling the product of the concern..
Different Types of AdvertisingDifferent Types of Advertising
Print Advertising – Newspapers, Magazines, Brochures, Print Advertising – Newspapers, Magazines, Brochures, Fliers Fliers
Outdoor Advertising – Billboards, Kiosks, Tradeshows Outdoor Advertising – Billboards, Kiosks, Tradeshows and Events and Events
Broadcast advertising – Television, Radio and the Broadcast advertising – Television, Radio and the Internet Internet
Covert Advertising – Advertising in Movies Covert Advertising – Advertising in Movies Surrogate Advertising – Advertising Indirectly Surrogate Advertising – Advertising Indirectly Public Service Advertising – Advertising for Social Public Service Advertising – Advertising for Social
CausesCauses Celebrity AdvertisementCelebrity Advertisement
Trends in Advertisement-Trends in Advertisement-
Niche magazinesNiche magazines Emphasis on Direct marketingEmphasis on Direct marketing Satellite TVSatellite TV Movie channels and pay channelsMovie channels and pay channels FM RadioFM Radio Emphasis on Brand EquityEmphasis on Brand Equity Internationalization of AdvertisingInternationalization of Advertising Consumer Tracking and Satisfaction studiesConsumer Tracking and Satisfaction studies
Modern technological trendsModern technological trends
Internationalization of domestic agenciesInternationalization of domestic agencies Net AdvertisingNet Advertising The role of the advertising agency – changing to that of a The role of the advertising agency – changing to that of a
marketing consultantmarketing consultant
Four Pillars in Advertisement Four Pillars in Advertisement TrendsTrends
AttentionAttention CreativityCreativity MeasurementMeasurement Advertising InventoriesAdvertising Inventories
Marketing To Teens Advertising Marketing To Teens Advertising StrategiesStrategies
Ideal kids,families,family funIdeal kids,families,family fun Star powerStar power Facts and figuresFacts and figures RepetitionRepetition Heart stringsHeart strings Sound goodsSound goods Cartoon charactersCartoon characters Weasel words, omissionWeasel words, omission Are you cool enough?Are you cool enough?
Examples Of SomeExamples Of SomeCreative AdvertisementsCreative Advertisements
FedEx Kinkos– office ProductsFedEx Kinkos– office Products
3M Security Glass3M Security Glass
WWFWWF – save the world with a – save the world with a few coinsfew coins
Mr. HOT PEPPER- Hot sauces and Mr. HOT PEPPER- Hot sauces and spicy foodspicy food
McDonald’sMcDonald’s
BibliographyBibliography
www.marketingweek.co.ukwww.marketingweek.co.uk www.about.comwww.about.com www.forbes.comwww.forbes.com www.hongkiat.com(for pictures)www.hongkiat.com(for pictures)
Thanking YouThanking You
CreditsCredits
Tushar BansalTushar BansalSagar OgraSagar OgraSahil JindalSahil Jindal
Sainath Sainath