Kemira in brief
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Global organization Typical B2B set-up
Operations in
several industry
areas
Focus
• Pulp & Paper
• Oil & Gas
• Mining
• Water management
Revenue
EUR 2.14 billion (2014)
Employees
4,250 (2014)
Revenue split by
customer benefit
Product quality or product yield
optimization 50%
Process and energy
efficiency 20%
Water quality and regulatory
compliance in raw water and
wastewater treatment 30%
We help customers create more value by applyingour expertise where water meets chemistryKemira is a global chemicals company serving customers in water-intensive industries
Kemira Company Presentation 3
Kemira shares are listed on the NASDAQ OMX Helsinki stock exchange.
Building the foundation
Finding a partner + selecting tools
Piloting
Creating pull in the organization
Roadmap & KPI’s defined
Digital campaigns part of marketing plans
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Building blocks
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Campaign planning support
1. Target business outcome: What are you trying to achieve and why?
2. Business goal: How are you going to measure success?
3. Stakeholders and desired action: who needs to do what?
4. Barriers: why aren’t the stakeholders already doing what we want?
5. Communications activities & metrics: what is the right solution to addres sthe identified
problem?
Source: CEB – Communications excecutive board
Building blocks
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Campaign planning support Campaign galleries
Building blocks
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Campaign planning support Campaign galleries KPI and metric frameworks
Building blocks
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Campaign planning support Campaign galleries
Assesment tools
KPI and metric frameworks
Building blocks
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Campaign planning support Campaign galleries
Assesment tools
KPI and metric frameworks
Project reports & presentations
Building blocks
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Campaign planning support Campaign galleries
Assesment tools
KPI and metric frameworks
Project reports & presentations Templates
Building blocks
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Strategic planning support Campaign galleries
Assesment tools
KPI and metric frameworks
Project reports & presentations Templates
Localizations
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Content files
Localizations
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Tokens
Potential showstoppers
• IT organization
• Information security issues
• Maturity of organization, change
• Marketing & sales alignment
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Our learnings?
• Continuous development
• Agile way of working
• No major roll-outs
• Tolerance for incompleteness
• Documentation
• Courage to try new things
• Case by case
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Digital transformation is a journey,
not a project.
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Marja JokinenDirector, Marketing [email protected]
Sini KoskinenSenior Specialist, Marketing [email protected]
Questions?
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