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Job search strategies
ASQ Employment EventDenholm Kendall, CSSBB, ASQ CQA, CQE, CMQ/OE
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Let’s Chat
• What is your strategy?• Before you begin• Branding• Resume• Networking• Marketing• Wrap-up• Q & A• Next steps
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Don’t be a mouse potato
Are you
trying the
same old
CRAP?
Click
Reply
And
Pray
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Hope?
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What is your job search strategy?
• Are you applying for jobs that are not a perfect fit for you?
• Why you should have a strategy?
– A plan of action to land your next job opportunity
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Why you should have a strategy?
• Know yourself
• Have goals for job
searching
• Know where to look
• Time spent
• On-line,
• Conference
• Job search log
• Update
• review weekly
They need a strategy
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Before you begin
• Determine
– Type of work you want to do
– Where you want to do it
– For whom you want to do it
– What do you have to do to be perceived as Qualified?
• Credentials?
• ASQ Certification?
– See yourself as an asset, a person of talent
• Knowledge
• Experience
• Skills
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Before you begin
• Answering job ads?– Try the side door
• Research– Company
• Culture• People with job title at the company• Network with them
– Job• Understand requirements• Dissect the job description• Skills and competencies
– Boss• How long at company?• What attracted them?• What keeps them there?
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Branding
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Branding• Personal branding is important
– 80% of Recruiters check you out online
– Who you are
– What you stand for
– What you want to be known for
– What do people seek you out for• May not be your job or title
– 50% of profiles on LinkedIn are incomplete• Your headline – customize it
• You want to be found
• You need at least 150+ connections
• Google your own name
• Your Personal Website
– Firstname.Lastname.com (Own it!)
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Resume
* Seth Godin
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Re-think the Resume
• “A resume gives the employer everything she needs to reject you”*
• “You are not your resume. You are your work”*
• “Great jobs, world class jobs, jobs people kill for – those jobs don’t get filled by people e-mailing resumes”*
* Seth Godin
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Re-think the Resume
• Use it differently for impact
• Focus on jobs that meet 2 criteria
– A perfect fit for them
– A perfect fit for you
• Tailor for the position
– Shows you care
– Shows you can follow directions
– Include keywords
• Does it measure up?
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Does your resume measure up?
Check for errors
It shows you care
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Networking
• Building your network– Identify networking resources
• Associations, societies, conferences, organizations
• Joining and participating in groups on LinkedIn
• Volunteering in professional or community organizations
• Who do I want to meet, and in what industries?
• Where might I meet those I want to know?– Leverage contacts for assistance in meeting individuals
• What networking opportunities are upcoming?
• You can’t win the game if you don’t get on the playing field
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Marketing
• Your marketing plan– Marketing materials– Elevator pitch– Cover letter/Proposal Letter– Personalized marketing plan– Use a weekly action plan
• Self marketing techniques– Online resources
• Social media; – LinkedIn, Twitter
• Onet online
• Just do it
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Marketing
The Job
Search is a
Sales and
Marketing
endeavour.
Create your marketing materials to help sell You [Me Inc. ] to the employer
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Marketinge
nd
orse
me
nts
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Wrap-up
• Your brand
• Your resume
• Networking
• Marketing
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Next Steps
Your next
steps
What will you do with what you’ve learned today?
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What will you do with what you’ve
learned today?
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Next Steps
Prepare
your
Job
search
strategy
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Next Steps
Remember!
• Appoint your Board of Advisors
• Create/update your marketing materials
• Update your LinkedIn profile, so that it shines
• Emotional labour
• You’ve go to put in the work
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Never give up!
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Questions & Answers