Download - Introductory Meeting for DA12social project
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Inaugural Digital Agenda
2012 Preparation Meeting
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• 27 Countries• 500 Million Population• 20 Million Companies• Very strong Mid
Market
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Meeting Agenda
The EU Commission objective for the Digital Agenda 2012
Quick introduction to the overall project
Social Media strategy development methodology
Project overview - timeline, resources, objectives, measurement
Team definition and objective for phase I (Assessment)
Deadlines
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Workshop Objective:Address the three perspectives of the
social media economy: businesses, web entrepreneurship with job creation
potential and public sector.
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Summary
The EU Commission is spending Billions in the Digital Agenda ProjectSocial Media is one of 8 projectsI was invited to speak about Social Media, and now engage in strategy development.Isidro Laso is the official officer of the Digital Agenda Europe for the Social Media SideAssembling a group of smart social media people who initially volunteer on the strategy developmentWith the support of the EU Commission we are collectively trying to empower millions of businesses in the EUWhile volunteering today I guess we can all participate in quite some significant business uptake on the social media front
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Social Media Development
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8 years Social Media
2003 LinkedIn opens their doors2004 Facebook goes online2006 Twitter starts as internal pet project2008 Presidential campaign with Obama
2009 Borders between personal and business usage becomes very blurryBusinesses and news stationen promote their social media presence2010 the year of social media for business First $100 Million investments with SM2011 User generated content beats corp. Content - Fear of bad feedback replaced by fear of being ignored2012 Highly strategic global engagement politically and economically
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Social Media Landscape EuropeCountry Facebook User Change (± %) Pen. registred Biz 2009
Italy 21,618,760 +321 360 1.51% 37.22%3,889,543
Spain 16,314,500 +686 180 4.39% 35.08%2,392,652
France 24,260,560 +660 820 2.80% 37.46%2,193,030
Germany 23,522,500 +921 840 4.08% 28.59%2,057,268
United Kingdom 30,783,600 +534 260 1.77% 49.37%1,666,947
Poland 8,293,660 +486 180 6.23% 21.56%1,445,455
Czech Republic 3,613,240 +61 160 1.72% 35.42%907,280
Greece 3,698,360 +51 740 1.42% 34.40%833,233
Portugal 4,342,380 +138 660 3.30% 40.45%745,935
Netherlands 6,460,880 +488 520 8.18% 38.50%617,807
Sweden 4,662,780 +90 580 1.98% 51.39%591,875
Hungary 3,965,100 +86 640 2.23% 39.68%555,947
Romania 4,690,680 +284 100 6.45% 21.36%495,228
Belgium 4,647,920 +133 980 2.97% 44.59%478,627
Austria 2,782,880 +75 920 2.80% 33.88%290,686
Bulgaria 2,314,660 -17 280 -0.74% 32.38%276,717
Finland 2,138,380 +54 300 2.61% 40.69%224,595
Ireland 2,114,520 +29 360 1.41% 45.74%168,342
Lithuania 1,034,460 +26 120 2.59% 29.18%113,059
Slovenia 685,280 -200 -0.03% 34.21%111,835
Latvia 345,420 +17 480 5.33% 15.57%78,281
Slovakia 1,909,080 -24 120 -1.25% 34.90%62,497
Estonia 460,300 +3 700 0.81% 35.65%50,600
Cyprus 554,860 +32 040 6.13% 50.32%47,545
Luxembourg 211,460 +19 700 10.27% 42.50%27,288
Malta 200,480 +4 680 2.39% 49.29%27,288
Denmark 2,837,520 +23 140 0.82% 51.45%
Total 178,464,220 20,349,560
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Proposal:Creating a pan European Social Media
Strategy to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional
jobs and being able to compete in a global market. Specifically we want to
double the number of businesses, actively engaged in social media who created new
jobs, year over year till 2016.
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Social Media Strategy Development Methodology
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Methodical Social Media Approach
Assessing the situation before the final goals for the social media strategy are agreed on
Understanding the real needs and issues in the EU in regards to business development Abstracting Social Media relevant sentiments
Developing a pan European SWOT Analysis
Strategy development leveraging the Social Media Strategy Hexagon
Program Development, Resources, Budgets
Execution – Execution - Execution
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Methodology Overview
Four Quadrant Assessment MethodologyCustomer, Brand, Partner, Competition
NCP ModelNetwork – Contribution – Participation
Strategy HexagonGoal, Mission, Benefit, Action, Program, Report
Social Media Planning FrameworkProfessional execution model of goal oriented social media programs
Organization ModelA Social Media Service Architecture
Social Media ROI How to deal with it how to calculate an ROI
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Social Media Strategy Part 1
Within 6 weeks:AssessmentFour quadrant assessment model
Assesing the state of the union within each participating country from a users point of viewEU presence in that countrySocial presence of businesses within the respective countryCompeting Nations
Initiating Strategy Development at EU Commission Meeting in June in Brussels
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Team Assembly
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We need lots of smart people
Social Media StrategistsFor each participating country, contributing to the overall strategy development and guiding the execution
Backup Strategist8 Experienced Social Media Practitioner for each participating country
Helping with the initial assessmentWorking on program developmentCommunicating with local social media manager, community manager and other social media groupsEngaging with the local chamber of commerceWorking on Buzz Campaigns locally and on pan European level
All together by June 8 ;)
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Participation
Please decide if you have the bandwidth and skills to join this journey
We will run a short survey in the next 24 hours – we‘ll let you knowPlease contact me any time
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Discussion
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Thank You
+1 (650) 384-0057+49 (39) 2023-8748
Digital Agenda Europe Page and Group
@AxelS #da12social
All social presences: http://XeeMe.com/axels
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About
Digital Agenda Europe – Preparation for the Social Media Strategy Proposal
More info on http://xeeme.com/AxelS or +1 (650) 384-0057.
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