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Introduction to the Contemporary Film Industry
J412/512
OCT. 8, 2013
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“Moviemaking is an inherently risky business…”
“Contrary to popular belief that moviemaking is always profitable, in actuality, only one in ten films ever
retrieves its investment from domestic exhibition…”
--MPAA
Really???Is this the full story?
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“A Dearth of Data”“The lack of access to real numbers in this
industry is astounding and it’s getting worse all the time. We have no way to judge
Hollywood’s actual return on equity, nor can we accurately assess the year-to-year health
of the film business.”
Harold Vogel, Entertainment Industry Economics: A Guide for Financial Analysis
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Average Costsfor Major Studio Films
Negative costs = development, pre-production, production, post-production, studio overhead, interest◦ Average = $65+ million in 2009
P&A (Prints and advertising) = advertising, promotions, prints distributed to theaters◦ Average = $37 million in 2009
Average film cost in 2009 = $102 million
(up from $87.9 million in 2008)
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BIGGEST BUDGETSJohn Carter (2012) $300,000,000Pirates of the Caribbean: At World’s End (2007) $300,000,000The Hobbit: There and Back Again (2012) $270,000,000The Hobbit: An Unexpected Journey (2012) $270,000,000Tangled (2010) $260,000,000Spider-Man 3 (2007) $258,000,000Harry Potter & the Half-Blood Prince (2009) $250,000,000The Dark Knight Rises (2012) $250,000,000Pirates of the Caribbean: On Stranger Tides (2011)
$250,000,000
Avatar (2009) $237,000,000
Source: the-numbers.com
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Sony/Columbia; 16.6%
Warner Bros; 15.4%
Buena Vista; 14.3%
Universal; 12.2%
Lionsgate; 11.5%
20th Century Fox; 9.5%
Paramount; 8.4%
Weinstein Company; 2.4%
Relativity; 1.9%Focus Features
(Univ); 1.3%Other; 6.0%
Studio Market Share(Jan-Dec 2012)
Source: http://boxofficemojo.com/studio/
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The Process of Making a (Hollywood) FilmDEVELOPMENT & FINANCING
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Question:What kinds of movies are produced
and why?
For Hollywood studios?
For independents?
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Development
2008 2009 20100
102030405060708090
100 88
6855
# of spec scripts bought by Hwd studios or prod
co’s
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Genre What is “genre”?
Sickels: “genre as pastiche”
What model works best / most efficiently for Hollywood studios?
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Studio Executives on Remakes
“For original movies, you need to advertise the idea, the story -- it's about convincing people that it's worth seeing...With something that is branded, no education is required.”
“If you're trying to get a movie made now, you can push the rock up a mountain or you can push it on flat ground...and most of us would rather push it on flat ground.”
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Sequels / Prequels 2011 = 27 sequels = 1/5 of all major releases
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2nd movie in series 3rd movie in series 4th movie in seriesCars 2 Alvin and the Chipmunks Mission Impossible: Ghost
Protocol
Diary of a Wimpy Kid 2 Big Mommas: Like Father, Like Son
Pirates of the Caribbean: On Stranger Tides
The Hangover 2 Madea’s Big Happy Family Scream 4
Sherlock Holmes 2 Paranormal Activity 3 Spy Kids 4
Hoodwinked Too! Transformers: Dark of the Moon
Twilight: Breaking Dawn (Part 1)
Johnny English Reborn
Kung Fu Panda 2
Sherlock Holmes 2
Piranha 3DD
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5th movie in series 7th movie in series 8th movie in seriesFast Five The Muppets Harry Potter and the
Deathly Hallows: Part Two
Final Destination 5 Rise of the Apes
Puss in Boots
X-Men: First Class
Winnie the Pooh Plus:
New Year’s EveThe Thing
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Remakes
“When I was a kid, I wanted nothing to do with my parents’ music or movies. I needed to carve out my own cultural identity. Today’s kids, thanks to the easy access to Netflix and YouTube, make far less of a distinction between what is old and what is new.”
--Patrick Goldstein, LA Times
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Adaptations
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Original Stories
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“Development” ??
“I now sit down and scroll though IMDb looking for movies,
and I spend time researching rights to old TV shows...That's
where I spend more of my development time.”
Studio executive
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Independent Film DevelopmentWHAT KINDS OF FILMS AND WHY?
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Development Reasons for making film?
Business plan?
Film development programs
Content developed for multiple platforms
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Other Models
http://www.youtube.com/watch?v=2FZe-lwNe6A
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• http://www.youtube.com/watch?v=Kc98NW3kvHE• http://www.youtube.com/watch?v=qrNzMwyJlfs• http://www.youtube.com/watch?v=Mv3fyMzuy1I
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Why use these models?