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U-FONE RESEARCH PLAN
Submitted to:
INTRODUCTION :
UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January
2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan
Telecommunication Company. Presently UFONE is giving network services to 750 cities and
giving a hard time to the competitors by launching different packages in a short time period.
COMPETITORS :
ZONG
WARID
JAZZ
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UFONE PACKAGES
U share
Mobile Number Portability
Missed Call Notifications
Phone Book Saver
Virtual Private Network (VPN)
Mobile Banking
Unlimited SMS
Friends N Family
Paanch ka Pandrah
U Loan
Uwon
o Representing
PTCL name
o Ufone
Voice
Quality
o Develop Franchises o Economic
Conditions
Define the problem :
As you know u-fone has a very competitive market where u-fone has to come up with
innovations in its products and services
Strengt
hs
Weak
nesses
Ooportunities Threat
s
o Second
Large
MarketShare
o Placing
Franchises
o Continuing to Expand
Globally
o Govt.
Interference
o World wide
cheap call
rates
o Special
Events
Jamming
o Publicity and
Marketing
o Competitors
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to exist in the market and to maintain its Sustainability in the market. the problem u-
fone is facing is regarding the information of its services
to its customer and future customers. How can we make U-fone as a WANT of every
cell fone user Ufone for all age groups
Ufones emotional benefits and appeal Ufone as a universal provider of
comprehensive communications services for all business and
Non business consumers. And Ufones Corporate Identity.
Research objective:
To measure the performance of u-fone products and services with its competitors.
And to check Ufone as a
Caring person, serving the community and serving to communicate Ufones
brand / product differentiation
and uniqueness Ufones . new brand dimensions (Passion, Young at hearts, Hip,
Trendy etc) Communicate
Ufones Elegance, Respect, Credibility in the market.
Develop the research plan :
Procedure of research
Research: the research would be Descriptive research
Secondary Data:information about Ufone from News-papers, Website , and
Publications
Primary Data:Questionnaires 10 contain 12 questions
Sample Units:
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Based on people who use UFONE connection. These people were divided gender wise,5 male users and 5 female users.
Total 10 users.
QUISTI
ONARE
Q1: Are you aware of UFONE ?
Ans: 1. Yes 2. no
Q2: Have you ever been customer of Ufone ?
Ans: 1. Yes 2. No
Q3:: Are you satisfied with the service of UFONE ?
Ans: 1. Yes 2. No
Q4:The packages provided by U FONE on advertisement are really persuasive ?
Ans: 1. Yes 2. No
Q5:: Do the offers really exist provided by the UFONE?
Ans: 1. Yes 2. No
Q6: How do you find the quality of network provided by the U FONE?Ans: 1.fair 2.good 3. verygood 4.poor
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Q7: Packages of UFONE are relatively ?
Ans : 1.expensive 2. Inexpensive
Q9: Evaluate the performance of customer service of UFONE ?
Ans : 1.Good 2. Average 3. below average 4. above average
Q10: How do you find the atmosphere of franchise ?
Ans: 1.Fair 2. good 3. verygood 4 .poor
Q11: Which tools should be used for UFONE promotion?
Ans: 1.Billboards 2. Magazine 3. Internet 4. television
Q12: If you are satisfied with some another connection, then what type of extra service should UFONEProvide
Ans:
People said that UFONE should work on hidden charges and it should clearly identify in
advertisement. There should be more franchises for customer convenience
UFONE should provide inexpensive rates for other connections as well
Relationship with customer should be fair
Free SMS should be given
UFONE should launch some good packages for Post- Pay customers
Conclusions and Recommendation:
Ufone could develop some new and innovative services to attract customers to increasetheir revenues as well as its
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Customer
It should introduced International SMS packages
They should also introduce some International call packages to Middle Eastern
countries.
In Ufone ghanta package time of the package should be extend.
The billing and system of Ufone should be made more accurate with the acquisition of
new and improved equipment and machinery
In order to make a competitive edge, they have made sure that all employees show their
brand. (According to an author, every one of you will make or break the promise that our
brand is for customers).
Advertising should be made more attractive with stars.
The exterior outlook and layout of franchises needs to be improved likewise of the
interior.
Managers should be aware of the perceptions that are changing according to time.
They have to go for sponsorship of leisure activities like in cricket, hockey, volleyball
etc
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