introduction malik marketing research malik

8/8/2019 Introduction Malik Marketing Research Malik

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U-FONE RESEARCH PLAN

Submitted to:

INTRODUCTION :

UFONE GSM is a Pakistani GSM cellular service provider. It was founded on 29 January

2001.Their main products are Post pay & Prepay connections. UFONE is subsidiary of Pakistan

Telecommunication Company. Presently UFONE is giving network services to 750 cities and

giving a hard time to the competitors by launching different packages in a short time period.

COMPETITORS :

ZONG

WARID

JAZZ


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UFONE PACKAGES

U share

Mobile Number Portability

Missed Call Notifications

Phone Book Saver

Virtual Private Network (VPN)

Mobile Banking

Unlimited SMS

Friends N Family

Paanch ka Pandrah

U Loan

Uwon

o Representing

PTCL name

o Ufone

Voice

Quality

o Develop Franchises o Economic

Conditions

Define the problem :

As you know u-fone has a very competitive market where u-fone has to come up with

innovations in its products and services

Strengt

hs

Weak

nesses

Ooportunities Threat

s

o Second

Large

MarketShare

o Placing

Franchises

o Continuing to Expand

Globally

o Govt.

Interference

o World wide

cheap call

rates

o Special

Events

Jamming

o Publicity and

Marketing

o Competitors


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to exist in the market and to maintain its Sustainability in the market. the problem u-

fone is facing is regarding the information of its services

to its customer and future customers. How can we make U-fone as a WANT of every

cell fone user Ufone for all age groups

Ufones emotional benefits and appeal Ufone as a universal provider of

comprehensive communications services for all business and

Non business consumers. And Ufones Corporate Identity.

Research objective:

To measure the performance of u-fone products and services with its competitors.

And to check Ufone as a

Caring person, serving the community and serving to communicate Ufones

brand / product differentiation

and uniqueness Ufones . new brand dimensions (Passion, Young at hearts, Hip,

Trendy etc) Communicate

Ufones Elegance, Respect, Credibility in the market.

Develop the research plan :

Procedure of research

Research: the research would be Descriptive research

Secondary Data:information about Ufone from News-papers, Website , and

Publications

Primary Data:Questionnaires 10 contain 12 questions

Sample Units:


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Based on people who use UFONE connection. These people were divided gender wise,5 male users and 5 female users.

Total 10 users.

QUISTI

ONARE

Q1: Are you aware of UFONE ?

Ans: 1. Yes 2. no

Q2: Have you ever been customer of Ufone ?

Ans: 1. Yes 2. No

Q3:: Are you satisfied with the service of UFONE ?

Ans: 1. Yes 2. No

Q4:The packages provided by U FONE on advertisement are really persuasive ?

Ans: 1. Yes 2. No

Q5:: Do the offers really exist provided by the UFONE?

Ans: 1. Yes 2. No

Q6: How do you find the quality of network provided by the U FONE?Ans: 1.fair 2.good 3. verygood 4.poor


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Q7: Packages of UFONE are relatively ?

Ans : 1.expensive 2. Inexpensive

Q9: Evaluate the performance of customer service of UFONE ?

Ans : 1.Good 2. Average 3. below average 4. above average

Q10: How do you find the atmosphere of franchise ?

Ans: 1.Fair 2. good 3. verygood 4 .poor

Q11: Which tools should be used for UFONE promotion?

Ans: 1.Billboards 2. Magazine 3. Internet 4. television

Q12: If you are satisfied with some another connection, then what type of extra service should UFONEProvide

Ans:

People said that UFONE should work on hidden charges and it should clearly identify in

advertisement. There should be more franchises for customer convenience

UFONE should provide inexpensive rates for other connections as well

Relationship with customer should be fair

Free SMS should be given

UFONE should launch some good packages for Post- Pay customers

Conclusions and Recommendation:

Ufone could develop some new and innovative services to attract customers to increasetheir revenues as well as its


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Customer

It should introduced International SMS packages

They should also introduce some International call packages to Middle Eastern

countries.

In Ufone ghanta package time of the package should be extend.

The billing and system of Ufone should be made more accurate with the acquisition of

new and improved equipment and machinery

In order to make a competitive edge, they have made sure that all employees show their

brand. (According to an author, every one of you will make or break the promise that our

brand is for customers).

Advertising should be made more attractive with stars.

The exterior outlook and layout of franchises needs to be improved likewise of the

interior.

Managers should be aware of the perceptions that are changing according to time.

They have to go for sponsorship of leisure activities like in cricket, hockey, volleyball

etc


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introduction malik marketing research malik

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