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trendincite
Intro to : trend identification & inspiration
March 30, 2019 Amy Marks-McGee
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agenda o background & intro o current trend examples o trend identification o new product inspiration o trending ingredients
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Who am I?
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background
• went to art school studied graphic design & advertising
• fell into the fragrance & flavor industry in marketing
• spent most of my career trend forecasting and identifying emerging ingredients
• launched Trendincite LLC to focus on trends and marketing
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intro to Trendincite LLC
• over 25+ years of fragrance / flavor experience
• trend forecaster identify and analyze lifestyle trends
• look for inspiration across industries and markets for new product development
• enjoy creative process and engage all of your senses
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a writer
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a speaker
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services • trend identification
– custom-designed sensory trend excursions – curated lists
• marketing presentations
– proactive trends &concept development – category specific markets & demographics – brand analysis – newsletters, e-zines
• market research
– primary research – secondary data
• special projects – custom solutions
– ghost writing, collections, promo materials
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business recommendations
• create a success file
• have a presence
• ask questions
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trend examples & trend evolution
Food & Beverage Beauty Beauty Food & Beverage Oral Care
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activated charcoal beauty
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charcoal-infused food & beverage
Frankie & Jo’s
Werewolf The Farm Girl
Little Damage Olivella’s 'O Munaciello
Willie Brothers
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activated charcoal oral care
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volcanic ash
Every Man Jack
Volcanic Clay Facial
Wipes
Glade Volcanic Coconut Cove Moët Hennessy
Volcán de Tequila
Innisfree Volcanic
Color Clay
Purifying Mask
Farsáli
Volcanic Elixir
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matcha madness
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matcha spills into beauty
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trend identification & new product inspiration
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where do your best ideas come from?
• From experience, best ideas happen when you are least expecting it and you are not trying to solve a problem….
• Often inspiration is in front of you, but you’re too busy to see it
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connections
• common themes across industries – aroma – color – tactile/texture – technology – travel – climate – fun – individual/personal
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how do you recognize a pattern?
• Intuition
• Observation
– look for similarities & differences
– look for triggers
• Go Beyond Job Scope
– trends trickle down, up or concurrently
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inspiration - where to look?
• Ingredients – nature – beauty & personal care – food & beverages – food & drink menus – travel
• Experiences
– cultural events – entertainment – services
• Packaging – cosmetics – candy – ready to drink – fine fragrance & distilled
spirits – kids toys
• Color
– cosmetics & nail polish – fashion – home interiors – art & design – cars
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uncorking creativity “Knowledge Nodes” – bits of unrelated information that can come together to produce an unexpected solution.
- Baba Shiv, Marketing Professor Stanford Graduate School of Business
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• what’s next? – adaptogens – collagen – cannabis/cbd infused – crystal infused – sleep products
trending ingredients
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thank you! Want More?
Sign up for Tidbits, a free bi-monthly newsletter https://trendincite.com/tidbits-newsletter/
Amy Marks-McGee
[email protected] www.trendincite.com
(888) 561-1229
trendincite