The UK takes the lead, accountingfor 44% of the mobile ad market
Spain 2%
United Kingdom 44%
Germany 12%
France 7%
Other 14%
Finland 1%
Denmark 3%
Norway 3%
Sweden 4%
Netherlands 5%
Italy 6%
ADVERTISING MARKETIN WESTERN EUROPE
STATE OF THE MOBILE
78% growth in 2014
Mobile advertising spending growth in Western Europe
20
13
20
14
20
15
20
16
20
17
x 4.2
x 2.6
+ 78%
12.6%OF ALL DIGITAL AD SPENDING
IN WESTERN EUROPE WILL GO
TOWARD MOBILE INTERNET ADS
There is also a large gap between ad dollars spent and time spent
19.6%
share of digital ad spending
45%
share of online time spentUSA
Mobile ad spending share remains smallcompared to its share of online audience
6%
share of digital ad spending
31%
share of online audienceFRANCE
Mobile remains under-invested…also in the US
Sources: eMarketer, July & August 2013; Médiametrie, April 2013;SRI/PwC/UDECAM, July 2013
These figures were aggregated by Mobvious, the mobile ad network of Hi-Media Groupwww.hi-media.com/regie