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ACHTUNG:
This session is for publishers and developers that are looking for project
partners in the Philippines.
Outsourcing Insights:Industry Evolution & the Future of GAME DEV in the PHILIPPINES
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Outsourcing Insights:Industry Evolution & the
Future of GAME DEV in the PHILIPPINES
Alvin Juban | Secret 6Darwin Tardio | FunGuy StudioNiel Dagondon | Anino Games
Markku Kero | Job & EstherAndro Baluyut | GameOps
Jhondie Abenaza | Zeenoh GamesErick Garayblas | Kuyi Mobile
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FAST FACTSPop Labor force Unemp rate Literacy
World 7,021M 3,264M 9.1% 83.7%
India 1,205M 488M 9.8% 61.0%
China 1,343M 796M 6.5% 92.2%
Brazil 206M 105M 6.0% 88.6%
Philippines 92M 41M 7.4% 92.6%
World Fact Book 2012
Scalable Educated Talent Pool ● 3rd largest English- speaking country, 12th most populous.● 90M+ population, 39M+ workforce● 470K+ grads per year, 93% literacy rate.
Cost competitiveness ● Labor costs for English-speaking professionals among lowest in world.
● Predictable & Manageable inflation
Track Record ● No. 1 in Voice, customer care, financial services, sales, collections.
● Mature/growing industry-specific and cross-industry capability: IT, F&A, HR, Health & Care....
● Analytics & KPO capabilities
Affinity ● Heavy influence of western culture● Authentic customer service orientation● High level of commitment and loyalty.
WHY WE ARE AN OUTSOURCE DESTINATION
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FAST FACTS
YEAR FTE's Growth Rate (FTE's)
Revenues (USM$)
Growth Rate (Revenues)
Rev/FTE ($1,000)
2005 300 no data no data no data no data
2006 no data no data no data no data no data
2007 200 --- 1 --- 5.00
2008 500 150% 3 200% 6.00
2009 1000 100% 4.5 50% 4.50
2010 1600 60% 7 56% 4.38
2011 2500 56% 11 57% 4.40
2012 3500 40% 50 355% 14.29
● Guesstimated to have less than 60 Game Service related Studios, totalling to less than 4,000 Game Professionals.
● Game Development > Art (2D/3D) & Media Production > Game Testing/ Quality Control/Assurance > Game Community Support/Technical Support > Sound Design > Motion Capture > Payment Processing > Analytics > & Other game support services.
INDUSTRY NOTES
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Getting Started
What we've done and what we can doCapabilities & service introductions.
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Engaging a Partner
● RFPs● Possible deals/ partnership structures.● Timezone, Language and Communication
issues.● What to look for in a partner. Trust issues!
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The Right Tools
● Skillsets, Studio specializations.● Development Cycle● Project management tools.● Does size matter?
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CO-DEV Option
Are you ready for this?
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Talent Initiatives
● School tie-ups.● GDAP designed short courses.● Seeds of Government support for
scholarships and small project funding.● Game Festival● Private Game/Mobile Dev Training push
(CIIT, J&E)
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● Connectivity. It's an adventure.● Deeper technical knowledge transfer
needed.● No local hardware or software subsidies.● Lacking support for ecosystem.
Challenges
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Future Proofing
● Highlight & connect Indie Talent/Games.● Invite other special technologies.● Encourage Game analytics.● Building a local game market. From Just
play to Pay.
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