Increasing Business Leads
Alan Underkofler
Sunrise Rotary
@AlanUnderkofler
with a Stand Out Linkedin Profile
Increasing Business Leads with aStand Out Linkedin Profile
Agenda◦ Who is Square Martini Media◦ What kind of Linkedin User Are You?◦ What is LinkedIn and Why You Should Be
Active◦ Top 5 Things I Want You to Remember
Today◦ 7 Steps To Creating A Stand Out Profile◦ Importance of an Overall Social Media
Strategy◦ Designing Your LinkedIn Strategy◦ Review, Q&A
@AlanUnderkofler
Who is Square Martini Media? Square Martini Media is a boutique firm working
with forward thinking companies who understand the value of their customers and want to create
stronger relationships with new media tools.
Alan Underkofler has specialized in Sales and Marketing for the last 10 years. He has worked with some of the largest retailers and entertainment companies in the country. Alan is an entrepreneur and has partnered or founded numerous business ventures.
@AlanUnderkofler
Why Rotary?
What Kind of LinkedIn User Are You?
Beginner
Intermediate
Advanced
@AlanUnderkofler
What is LinkedIn ?Why You Must be Active!
•70 million users
•Membership > tripled since ‘07
•Average age 41
•All Top Fortune 500 Companies
Decision Makers
•Questions & Answers
•Targeted Groups
@AlanUnderkofler
The Reach of Your LinkedIn Network
@AlanUnderkofler
Top 5 Things I Want You to Leave Remembering about LinkedIn!1. Linkedin can and will bring you business
2. You can establish yourself as a thought leader on LinkedIn and raise
your credibility with a time commitment as little as one hour per
month
3. All Social Networks are Not Created Equal
4. LinkedIn Groups and Questions/Answers are a potential gold mind of
business prospects, potential employees, and business partners
5. If you give on LinkedIn, you will receive
@AlanUnderkofler
7 Steps To Creating A Stand Out Profile!
(You can take notes)
@AlanUnderkofler
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Use a professional picture and create a great headline#1
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Add all current and past positions as well as education
#2
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Include your websites and blog using brand titles#3
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Take the time to create a great summary that compels Linkedin users to connect with you
#4
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Use keywords and phrases throughout your profile especially in your specialties
#5
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
Complete your contact settings, personal information, and groups
#6
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
You Must Grow Your Recommendations!
#7
7 Steps To Creating A Stand Out Profile!
@AlanUnderkofler
You Must Grow Your Recommendations!#7
Use a professional picture and create a great headline
#1
Add all current and past positions as well as education
#2
Include your websites and blog using brand titles
#3
Take the time to create a great summary that compels Linkedin users to connect with you
#4
Use keywords and phrases throughout your profile especially in your specialties
#5 Complete your contact settings, personal information, and groups
#6
The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
Social Media works as an integrated system functioning synergistically
Importance of an OverallSocial Media Strategy?
@AlanUnderkofler
Importance of an OverallSocial Media Strategy?
Blog&
Website
Linked In
Facebook Fan Page
Blog Commenting
SocialBookmarking
Yelp, FourSquare,
Groupon, Haro, Other
Forums, Message Boards
@AlanUnderkofler
Designing Your LinkedIn Strategy
•Does Linkedin Fit Into Your Social Media
Strategy?
•Who are the customers & influencers you are
trying to reach?
•Can you establish more credibility with Linkedin
(KLT)?
•How Much Time? How Often Should You Update?
•Accepting and Welcoming New Connections
•Who Does the Work?
@AlanUnderkofler
Is Linkedin… In You?Recap!
•Linkedin Overview•Top 5 Things I Want You to Remember Today•7 Steps To Creating A Stand Out Profile•Importance of an Overall Social Media Strategy•Designing Your LinkedIn Strategy•Positioning Yourself as a Thought Leader•Managing Invitations and Updating Your Status•The Importance of Recommendations•Using Groups and Questions and Answers•Linkedin Search
@AlanUnderkofler
Alan UnderkoflerCofounder, Square Martini MediaDirect: 858-254-4490
Additional Social Media resources:
www.SquareMartiniMedia.com
Increasing Business Leads
with a Stand Out Linkedin Profile
