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Abacast - Confidential 1
Hybrid Content Delivery Network (CDN) Technologies and Services
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Online Video Delivery - CDNsOnline Video Delivery - CDNs
Significant Investment• Over $500 Million
Increased Competition• Now over 50 CDN type companies
Need for IncreasedCapacity
Declining Wholesale Bandwidth Prices
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Online Video Delivery – Users and Content OwnersOnline Video Delivery – Users and Content Owners
Increasing Demand – More Users
Increasing Broadband Connections
Increasing Ad Spend
Increasing Content
Increasing Demand for Higher Quality
300Kbps
750Kbps
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P2P Anyone?P2P Anyone?
Reduced Infrastructure and bandwidth requirement and costs
P2P provides margin relief • Increased competition narrows margins
Cloud, Edge network emulation
Higher Quality Connections – Closed Loop• Less breaks, skips, and buffers
Industry Trend – “Hybrid”
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The ProphecyThe Prophecy
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Our “Catch 22”Our “Catch 22”
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Example Network Efficiency – SBS Live Olympics 8/08Example Network Efficiency – SBS Live Olympics 8/08
Over 12,000 simultaneous viewers
1.5Mbps Windows Media Video
Over 80% efficiency, over 14Gb/s bandwidth savings
Over 40% reduction in server and switching hardware
Total Connections
Unicast Connections
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Other Industry ProgressOther Industry Progress
P4P Working Group
Live P2P Trials• December 2008• Abacast, Solidstate Networks, PPLive, Convivo, Live Station• Modified protocol for live technology difference(s)
PBPG• P2P Best Practices• Leveling the playing field for decision makers regarding use of
Peer-to-Peer
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Full service, commercial quality Hybrid Content Delivery Network (CDN)
Most widely-used live commercial P2P solution• Hundreds of customers in 16 different countries• 47,960,893 plug-in downloads
(as of October 1st, 2008)
• ~10 million end-user hours/month
• ~6.7 million unique users/month
Live and On-demand P2P combined
P2P business experience• Plug-in Installation, Sales Pitch, Pricing,
EU Value Proposition
About AbacastAbout Abacast
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Positioning StatementPositioning Statement
Abacast offers the most options in the industry to distribute and monetize
rich media, including live video, online radio, and video-on-demand.
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Abacast Solution OverviewAbacast Solution Overview
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The Best of Both WorldsThe Best of Both Worlds
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Hybrid Peer-to-PeerHybrid Peer-to-Peer
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The most choices for delivery• Live and On-Demand content types
• Hybrid delivery - Single-source (Unicast), multi-source (P2P)
• Windows, Flash, MP3, H.264 formats plus others
Flexible delivery options • Mix and match based on content value, customer type, content type, or
business model
Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster
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Key Value Propositions (cont’d)Key Value Propositions (cont’d)
Real-time QoS leads to higher quality connections• Abacast has proven higher quality stream connections than standard unicast stream technology.
Smart Analytics• Real time and
historical metrics • Closed system, can
measure client perfand behavior
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Key Value Propositions (cont’d)Key Value Propositions (cont’d)
Seamless support for “Live Event plus Archive”
After-event archive typically gets >5x traffic of live event
Single vendor, single console for live and on-demand content management and reporting
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Key Value Propositions (cont’d)Key Value Propositions (cont’d)
• Extremely Efficient• No expensive equipment• Significantly less IT staff time• More efficient than hardware
Multicast• Drastically less expensive
• and unlike traditional hardware multicasting,
it really works!
All the benefits of Multicast and Edge Serving without any of the setup time, hassle, or expense.
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Corp StrategyCorp Strategy
Position Abacast as “The Most Complete Hybrid CDN”
• Focused on providing complete solutions
Specialists in Hybrid CDN• Client Installs, Sales Pitch, Pricing, EU Value Proposition,
Increase Margins
Everything white-labeled
Exploit first mover advantage of unified live/on-demand peer-assisted delivery
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QuestionsQuestions