hybrid content delivery network (cdn) technologies and services
DESCRIPTION
Hybrid Content Delivery Network (CDN) Technologies and Services. 1. Live DCIA Conference Webcast - Goals. Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology. Live Webcast – Value Propositions. Key Value Propositions - PowerPoint PPT PresentationTRANSCRIPT
1Abacast - Confidential 1
Hybrid Content Delivery Network (CDN) Technologies and Services
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Live DCIA Conference Webcast - GoalsLive DCIA Conference Webcast - Goals
Serve broader audience
• Constrained by place, time, cost
Additional DCIA service
Showcase membertechnology
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Live Webcast – Value PropositionsLive Webcast – Value Propositions
Key Value Propositions
Branded/Targeted User Experience
• Live video, sync’ed slides, submit question, poll
Flexible, efficient delivery• Unicast or Abacast
Peer-Assisted
PPV business model support
After-event archive
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Online Video Trends – Users and Content OwnersOnline Video Trends – Users and Content Owners
Increasing Demand, especially on Mobile
Increasing Broadband Penetration
Increasing Content
Increasing Demand for Higher Quality
300Kbps
750Kbps
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Observations - Mid-market Funding Low B/W Fees Observations - Mid-market Funding Low B/W Fees
Large content owners and video
• Video is a marketing extension
• Paying very low rates
Mid-market• For them, increased quality = increased revenue• Funding low bandwidth prices for large media co’s• Not getting great performance (caching algorithms)
6Abacast - Confidential 6
800kbps
100,000+ Concurrent
Global ContentFractional Content
2Mbps+Demand
CDN
Demand & CDN Coverage (2005)
Content Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. Demand
7Abacast - Confidential 7
800kbps
100,000+ Concurrent
Global ContentFractional Content
2Mbps+Demand
CDN
Demand & CDN Coverage (2008)
Content Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. Demand
8Abacast - Confidential 8
800kbps
100,000+ Concurrent
Global ContentFractional Content
2Mbps+Demand
CDN
Demand & CDN Coverage (2012)
Content Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. DemandContent Trends… Supply vs. Demand
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P2P Anyone?P2P Anyone?
Reduced infrastructure/bandwidth costs
Margin relief
Higher Quality Experience• Longer engagement,
more ads
Industry Trend – “Hybrid”
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Example Network Efficiency – Korea SBS Live OlympicsExample Network Efficiency – Korea SBS Live Olympics
Korea great use case for P2P - adoption, b/w, behavior
SBS - over 12,000 simultaneous viewers
1.5Mbps Windows Media Video
Over 80% efficiency, over 14Gb/s bandwidth savings
Over 40% reduction in server and switching hardware
Total Connections
Unicast Connections
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Industry ProgressIndustry Progress
Open P4P Working Group• Optimized utilization of network
resources• On-Demand Test Results
• 23% increase in DL speed• Avg hops from 5 to less than 1
• Providing real value to key part of distribution chain
PBPG• P2P Best Practices• Standardizing client behavior, security practices
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About AbacastAbout Abacast
Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN)
• Live and On-Demand content• Unicast and Peer-Assisted• Content Monetization plus additional services
Key Markets• Internet Television, Online Radio, Corporate, File Delivery
Metrics• > 300 customers• 16 different countries• 46,516,274 plug-in downloads
(as of July 1st, 2008)
• ~10 million end-user hours per month• ~3.6 million unique users per month
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Abacast Solution OverviewAbacast Solution Overview
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Key Value Propositions – ConsumersKey Value Propositions – Consumers
Getting highest quality content
72% choose higher bit-rate and install
Ultimately drives demand and business models
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Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster
The most choices for delivery• Live and On-Demand video and audio content• Windows, Flash formats plus others• Hybrid Delivery
• Single-source (Unicast), multi-source (Secure P2P), or combination
Flexible delivery options • Mix and match based on content value, customer type, content type,
or business model
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Key Value Propositions (cont’d)Key Value Propositions (cont’d)
Real-time QoS leads to higher quality connections• Less skips, buffers, breaks
Smart Analytics• Real time and
historical metrics • Closed system, can
measure client perfand behavior
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Technology Details – Live and On-Demand P2P NetworkTechnology Details – Live and On-Demand P2P Network
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Evolution of CDNsEvolution of CDNs
Timeframe Description Technology Audience/Quality
’90 - ’95 Streaming, Simple 100’sReal Networks deployment 32Kbps
’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps
user experience
’99 – ’04 Edge, Akamai Much more complex, 10,000’sBetter performance 250-500Kbps
’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps –
3Mbps market sizes
