Download - How to Optimize Your eCommerce Content
How to OptimizeYour eCommerce Content
with Kevin Bailey & Chris Baggott
Topics
• Introduction• Defining Digital Relevance with Content• eCommerce Content Creation Strategy• Implementing a Content Strategy• Real-life case studies• Q&A
Presenters
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
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Before we get started…
• This presentation deck will be available to you after the webinar
• Please ask all questions using the Question interface
– Questions will be covered at the end of the presentation
– If we don’t get to your question, we will get back to you via email
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About Slingshot SEO
• Founded in 2006• Headquartered in Indianapolis, IN• 100+ active clients• Over 200 SEO and social media specialists
Some of our clients:
DEFINING DIGITAL RELEVANCE WITH
CONTENT
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Who or what determines if your site is digitally relevant?
Defining Digital Relevance with Content
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Defining Digital Relevance with Content
ECOMMERCE CONTENT CREATION STRATEGY
What makes good content?• Be Personal & Interactive• Listen to Your Customers• Be Relevant
eCommerce Content Creation Strategy
eCommerce Content Creation Strategy
IMPLEMENTINGA CONTENT STRATEGY
Implementing a Content Strategy
Content & Business Blogging
Implementing a Content Strategy
Case Study
HHGregg: • Leading appliance and electronics retailer, operating
171 stores in 15 states
Case Study
NT Supply- FurnaceFilters.com• Site launched in mid-February 2011• 300 pieces of content• $4mil in 3 months• Rank for > 8500 long-tail
Conclusion
• How did we learn to:– Drive Traffic– Increase number of Conversions– Build Loyalty and LCV
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
Q&A
