how to optimize your ecommerce content
DESCRIPTION
You might be able to sell ice to an Eskimo when meeting customers in person, but selling to people online involves plenty of other considerations. This guide tells how you can optimize your eCommerce website by creating quality content and improving your site architecture. These changes will help you keep people on your site longer – and longer visits tend to translate into more sales.TRANSCRIPT
How to OptimizeYour eCommerce Content
with Kevin Bailey & Chris Baggott
Topics
• Introduction• Defining Digital Relevance with Content• eCommerce Content Creation Strategy• Implementing a Content Strategy• Real-life case studies• Q&A
Presenters
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
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Before we get started…
• This presentation deck will be available to you after the webinar
• Please ask all questions using the Question interface
– Questions will be covered at the end of the presentation
– If we don’t get to your question, we will get back to you via email
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About Slingshot SEO
• Founded in 2006• Headquartered in Indianapolis, IN• 100+ active clients• Over 200 SEO and social media specialists
Some of our clients:
DEFINING DIGITAL RELEVANCE WITH
CONTENT
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Who or what determines if your site is digitally relevant?
Defining Digital Relevance with Content
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Defining Digital Relevance with Content
ECOMMERCE CONTENT CREATION STRATEGY
What makes good content?• Be Personal & Interactive• Listen to Your Customers• Be Relevant
eCommerce Content Creation Strategy
eCommerce Content Creation Strategy
IMPLEMENTINGA CONTENT STRATEGY
Implementing a Content Strategy
Content & Business Blogging
Implementing a Content Strategy
Case Study
HHGregg: • Leading appliance and electronics retailer, operating
171 stores in 15 states
Case Study
NT Supply- FurnaceFilters.com• Site launched in mid-February 2011• 300 pieces of content• $4mil in 3 months• Rank for > 8500 long-tail
Conclusion
• How did we learn to:– Drive Traffic– Increase number of Conversions– Build Loyalty and LCV
Chris BaggottCEO Compendium@chrisbaggott
Kevin BaileyPresident & Co-Founder
Slingshot SEO@KevinJBailey
Contact DetailsPhoneemailwww.compendium.com
Contact DetailsPhone
Q&A