Social Media Marketing Las Vegas • August 2012
How To Make Your Social Media Accounts Look Professional
Unless you are going for the impression that an eight year old created your profile, most people prefer a
high quality overall image for their social media outlets. Whether you have a personal or business
account we’ve put together a collection of tips to help you make & maintain a professional image
throughout your social media efforts.
1) Choose the Right Name Think about your name when setting up your accounts.
Most social media accounts are organized by usernames.
Make your username as relevant to your business as
possible without using extensions that confuse your fans.
(ex: “yourbusiness1”). If your username is not available, or
if your business is relatively unknown, try holding down a
name relevant to your industry that is easy for users to
understand. For example, if you’re a Nail Tech in Vegas, try
to get the name “VegasNails”.
2) Use The Right Size/Resolution Images Nothing screams “unprofessional” like unprofessional
images. Make sure all of your images sit perfectly within
the set image guidelines within social media. When
creating graphics, standard web resolution is 72 dpi. Most
profile picture areas on social media sites will accept or
resize a graphic that is 300x300. For image posts that will
work on Facebook, Pinterest and Google+, I recommend
creating images with a width of 403. If the background of
your social media account allows you to customize your
background, like Twitter, at the very least switch away from
the default setting or upload a customized design.
3) Make Sure Your Links are Working On Your Posts It happens, sometimes links won’t work! On sites like
Facebook and Google+, make sure your link registers and
pulls up the image preview before posting. If you’re using
shortened links, always test the link before posting.
Social Media Marketing Las Vegas • August 2012
4) Don’t SPAM! Remember, your fans are bombarded by advertising daily. Refrain from over selling them.
Don’t attempt to make a sale with every post. Try to incorporate interesting posts without
directly asking for money. You will get better interactions and less people unfollowing you.
5) Stay Positive In whatever you do, stay positive. Treat every update as an
effective use of PR that you, and your company, could be held
accountable for. Negativity is an unprofessional trait that can
spread through social media quickly so stay away from any
insults, fighting, & slamming of other accounts even if they
are your competitors or people instigating trouble.
6) Stay Consistent Professional businesses are working every day. If your social
media account sporadically posts, or appears inactive for long
periods of time, your customers will not have you in mind, or worse, think the business itself is
inactive. If your time is short, look into using a social media management company to help you
maintain a good presence.
When utilizing just a few of these tips, your social media accounts will look great & be well on their way
to creating a great and active following.
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