how to make your social media accounts look professional

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Social Media Marketing Las Vegas • August 2012 How To Make Your Social Media Accounts Look Professional Unless you are going for the impression that an eight year old created your profile, most people prefer a high quality overall image for their social media outlets. Whether you have a personal or business account we’ve put together a collection of tips to help you make & maintain a professional image throughout your social media efforts. 1) Choose the Right Name Think about your name when setting up your accounts. Most social media accounts are organized by usernames. Make your username as relevant to your business as possible without using extensions that confuse your fans. (ex: “yourbusiness1”). If your username is not available, or if your business is relatively unknown, try holding down a name relevant to your industry that is easy for users to understand. For example, if you’re a Nail Tech in Vegas, try to get the name “VegasNails”. 2) Use The Right Size/Resolution Images Nothing screams “unprofessional” like unprofessional images. Make sure all of your images sit perfectly within the set image guidelines within social media. When creating graphics, standard web resolution is 72 dpi. Most profile picture areas on social media sites will accept or resize a graphic that is 300x300. For image posts that will work on Facebook, Pinterest and Google+, I recommend creating images with a width of 403. If the background of your social media account allows you to customize your background, like Twitter, at the very least switch away from the default setting or upload a customized design. 3) Make Sure Your Links are Working On Your Posts It happens, sometimes links won’t work! On sites like Facebook and Google+, make sure your link registers and pulls up the image preview before posting. If you’re using shortened links, always test the link before posting.

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Page 1: How to make your social media accounts look professional

Social Media Marketing Las Vegas • August 2012

How To Make Your Social Media Accounts Look Professional

Unless you are going for the impression that an eight year old created your profile, most people prefer a

high quality overall image for their social media outlets. Whether you have a personal or business

account we’ve put together a collection of tips to help you make & maintain a professional image

throughout your social media efforts.

1) Choose the Right Name Think about your name when setting up your accounts.

Most social media accounts are organized by usernames.

Make your username as relevant to your business as

possible without using extensions that confuse your fans.

(ex: “yourbusiness1”). If your username is not available, or

if your business is relatively unknown, try holding down a

name relevant to your industry that is easy for users to

understand. For example, if you’re a Nail Tech in Vegas, try

to get the name “VegasNails”.

2) Use The Right Size/Resolution Images Nothing screams “unprofessional” like unprofessional

images. Make sure all of your images sit perfectly within

the set image guidelines within social media. When

creating graphics, standard web resolution is 72 dpi. Most

profile picture areas on social media sites will accept or

resize a graphic that is 300x300. For image posts that will

work on Facebook, Pinterest and Google+, I recommend

creating images with a width of 403. If the background of

your social media account allows you to customize your

background, like Twitter, at the very least switch away from

the default setting or upload a customized design.

3) Make Sure Your Links are Working On Your Posts It happens, sometimes links won’t work! On sites like

Facebook and Google+, make sure your link registers and

pulls up the image preview before posting. If you’re using

shortened links, always test the link before posting.

Page 2: How to make your social media accounts look professional

Social Media Marketing Las Vegas • August 2012

4) Don’t SPAM! Remember, your fans are bombarded by advertising daily. Refrain from over selling them.

Don’t attempt to make a sale with every post. Try to incorporate interesting posts without

directly asking for money. You will get better interactions and less people unfollowing you.

5) Stay Positive In whatever you do, stay positive. Treat every update as an

effective use of PR that you, and your company, could be held

accountable for. Negativity is an unprofessional trait that can

spread through social media quickly so stay away from any

insults, fighting, & slamming of other accounts even if they

are your competitors or people instigating trouble.

6) Stay Consistent Professional businesses are working every day. If your social

media account sporadically posts, or appears inactive for long

periods of time, your customers will not have you in mind, or worse, think the business itself is

inactive. If your time is short, look into using a social media management company to help you

maintain a good presence.

When utilizing just a few of these tips, your social media accounts will look great & be well on their way

to creating a great and active following.

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