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HOW TECHNOLOGY IS GOING TO
RESHAPE TRAVELMatt Gibson
President, PTBA • CEO, UpThink
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http://travelbloggersassociation.com
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http://upthinkisgood.com
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Outbound President, Professional Travel Bloggers Association
CEO, UpThink
Award-Winning Travel Photographer and Blogger
Matt Gibson
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Innovation is Accelerating
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STAYING AHEADIS KEY TO SUCCESS
What We’re Going To Talk About
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WORKING WITH
EARLY ADOPTERSIS KEY TO SUCCESS
What We’re Going To Talk About
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How Tech Has Changed Travel
THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan
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Tech Changed The Conversation
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews
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Crowdsourced Information
Crowdsourced Reviews - Tripadvisor
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Social Recommendations
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Social Sharing - EpicMix
Social Sharing - EpicMix
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WHAT’S NEXT?
Machine learning-based recommendations
Increased use of voice interface
Augmented reality
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Machine Learning
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Machine Learning
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Voice Interface
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Voice Interface
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Augmented Reality
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Augmented Reality
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Augmented Reality
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What’s Coming Next
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews
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What Can I Do?
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What Can I Do?
optimize for social sharing
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WORKING WITH
EARLY ADOPTERSIS KEY TO SUCCESS
Don’t Forget
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ANY QUESTIONS?
http://upthinkisgood.com