© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
Mobile is Hitting Critical Mass
Global Mobile Data Traffic Will Increase 26X from 2010 to 2015
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
The Pace of Change is Accelerating
iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
For the First Time, 2011 Will See More Mobile Than PC
Smartphones and Tablets Combined will Outsell PCs - Globally
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
Mobile Represents 1-2% of Total Retail Sales
eCommerce Takes Share from Traditional; Mobile Should Get There Faster
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
While the Internet Influences 50+% of Many Sales
Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7
Yet Most Firms are Unprepared for Mobile
51% of eBusiness Managers have had a Defined Mobile Strategyfor Less than Year
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8
Organizationally, We See Problems Across the Board
Key Weaknesses in Organizational Structure, People, Technology and Incentives
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
Highlights from the Insight 2012 Report
Near-Term Developments
• Mobile Wallet
• In-Store Mobile
• Devices Matter More - and Less - Than Before
• Digital Marketing Platform
• Radical Transparency
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
Highlights from the Insight 2012 Report
Long-Term Developments
Digitally Enabled Retail
Mobile Everywhere
Emerging Tech: Digital + Physical
Empowered Consumers
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro
Thank you.
