hilding anderson's presentation at sapientnitro iex about insights 2012
DESCRIPTION
During iEX, Hilding Anderson presented highlights from the new SapientNitro Insights2012 trends report. This is an annual report, written by SapientNitro Idea Engineers, to give unique and branded viewpoints and predictions on future trends affecting commerce, marketing and technology. We introduce Mobile Moments — SapientNitro's proprietary research and survey findings on mobile experiences offered by top brands. There's also a global perspectives section to giving readers a glimpse intowhat's happening in key markets around the world.TRANSCRIPT
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
Mobile is Hitting Critical Mass
Global Mobile Data Traffic Will Increase 26X from 2010 to 2015
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
The Pace of Change is Accelerating
iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
For the First Time, 2011 Will See More Mobile Than PC
Smartphones and Tablets Combined will Outsell PCs - Globally
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
Mobile Represents 1-2% of Total Retail Sales
eCommerce Takes Share from Traditional; Mobile Should Get There Faster
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
While the Internet Influences 50+% of Many Sales
Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7
Yet Most Firms are Unprepared for Mobile
51% of eBusiness Managers have had a Defined Mobile Strategyfor Less than Year
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8
Organizationally, We See Problems Across the Board
Key Weaknesses in Organizational Structure, People, Technology and Incentives
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
Highlights from the Insight 2012 Report
Near-Term Developments
• Mobile Wallet
• In-Store Mobile
• Devices Matter More - and Less - Than Before
• Digital Marketing Platform
• Radical Transparency
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
Highlights from the Insight 2012 Report
Long-Term Developments
Digitally Enabled Retail
Mobile Everywhere
Emerging Tech: Digital + Physical
Empowered Consumers
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11
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