For more information about a Content Marketing Readiness Assessment please speak to your BlueChip team or email [email protected]
Keen to get Content Marketing underway but not sure where to start?
Want to use Content Marketing to drive leads, engage in social and increase your search ranking?
Need marketing to deliver a measureable return?
Start your journey knowing the territory
A clear view of the content “territory” you’re in can help you carefully select the path (or many paths!) to success - and avoid common ‘start-up’ mistakes, or dead-ends. This means increased efficiency in your marketing spend, and faster time to market.
While content marketing is relatively new to financial services, BlueChip has started working with well-known B2B & B2C brands in this specialist area. What we’ve learned along the way we’d like to share.
HELP KICKING OFF YOUR CONTENT MARKETING
GOALS • Assess content
capability
• Identify barriers to success & opportunities
• Step-by-step action plan
OUTCOME • Content Marketing
Readiness Report Card
• Prioritised action list – do now, do soon, do later
PARTICIPANTS• Chief Marketing Officer or Head
of Marketing
• Digital
• Corporate affairs/PR & communication
• Strategic marketing
• Customer/client/member service
• Copywriters/content
• Campaign management
Our two hour workshop will help you:
1. Understand your current content capability (including finding hidden assets!)2. Clearly see potential barriers and opportunities (such as spend efficiencies)3. Create an action plan
Using a collaborative process we can work with you or your team to deliver an independent Content Marketing Readiness Assessment.
We can also share what we’ve learned (partly from our own mistakes) about how to transition your current sales, marketing and communication efforts to align with the demands of a new, technology-driven, marketing era.
This two hour workshop is designed for 1-8 people and is facilitated by senior BlueChip Communication consultants.
