LISTEN UP!

How to Use Social Listening to Grow

Your Clients Business...and Your

Own!

What Is Social Listening?

Social Listening & Twitter

Harness “Tactical Serendipity”!

Listen To Your Client’s Brand

Example - Neiman Marcus

Spy On Your Competition!

Example - Saks

Listen To Your Market Space

Example - Social Media

Attend Conferences Virtually

Example - #AXWI

Monitor Twitter Chats!

Example - #TChat

Become a “Link Listener”

Example - SpinSucks.com

Find Your #SoMe “Snow Leopards”

Example - Forbes.com CEO’s

Start Social “Prospecting”

Example - NYC Tech CEO

Create Predictable Models

Example - CEO Target

After You Have Listened...

Get Your Social Media Six Pack On!

Your Daily Social Media Exercises

In Conclusion...Always Be Listening!