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Social Listening:Why Does Social Matter?

At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.

How does Social Listening Compliment your Current Research Program?• Using advanced search software we scrape the web

for conversations relevant to your business needs from Twitter, to blogs/forums and news sources

• We interpret the results in order to provide contextual insights to gain a holistic understanding of your business concerns

How can you Benefit?• Fill the gaps in current research

• Provide depth on known issues

• Hear the ‘Buzz’ in your market

• Highlight new areas of focus

Find and Collect

Cleaning

Matching

Topics

Sentim

ent

How our Social Listening Tool Works

• The tool covers multiple channels—forums, blogs, news sites, Twitter, Peer2Peer and comparison sites, industry sites, image and video sharing sides, and any other site with dynamic content (with some exceptions)

• Uses its own Web Crawler which visits the web in near real-time

• Our Ipsos team creates a search query to investigate a brand or issue

• Queries are structured much like Google searches, using Boolean logic language with operators like ‘AND,’ ‘OR,’ and ‘NOT’ separating search terms

• Ensures the results are a relevant match, and cleans out spam

• Queries run across 40m+ sources

• Downloads over 100 million pages of new data each day

• Identifies common topics, locations, organizations

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Socia l L is ten ing: Why Does Socia l Mat ter?

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What is Delivered?Deliverables from a Social Listening include:

• Volume of mentions tracking charts over time

• Key topic Word Clouds

• Key topic Buzz Graphs showing relationships between terms based on how they’re mentioned together in a query with indication of strength of connection

• Easy to understand graphical representation of topic insights and themes and volume of discussion

• Location of discussion (i.e. Twitter, blogs, forums, news, etc.)

• Analysis of positive vs negative discussions

• Top relevant hashtags on Twitter

Consumers and shoppers are continuously exposed to ‘touchpoints’ which may reinforce and disrupt mental networks and thereby influence purchase decisions.

Contact UsIpsos in North America has a solid team solely dedicated to research in the Lottery and Gaming sector.

To learn more, please contact:

Paul Lauzon Senior Vice President, Lottery & Gaming Ipsos Marketing 587.952.4871 paul.lauzon@ipsos.com

Visit our website to view upcoming events, read articles, press releases and more at:

https://www.ipsos.com/en-ca/solutions/marketing/lottery-gaming-research

About IpsosIpsos is an independent market research company con-trolled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 88 countries, Ipsos delivers insightful exper-tise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.