Team 3: EviCtion Defense CollaboratiVE

02/23/14

CHALLENGE

The market ing, messaging, and promotion of a publ ic informat ion campaign that e�ect ive ly reaches the most underser ved and vulnerable segment of res idents fac ing harassment and/or ev ict ion.

Fearful and intimidatedThe majority of their day is spent within their neighborhoodsSee family, peers, and ethic media as key resourcesStrong mobile phone usage (call/text)

VULNERABLE SEGMENT

TARGET

A highly-targeted and culturally-sensitive awareness campaign that encourages target group to empower themselves by reaching out for eviction assistance.

SOLUTION

EXECUTION IDEA

“IT’S YOUR HOME &WE WILL HELP YOU STAY.”

EXECUTION CREATIVE

“WE WILL HELP YOU STAY” TEXT MSG CAMPAIGN

WEBSITEEXECUTION

STAYSF.WEBFLOW.ORG

LANGUAGE-SPECIFICCREATIVE

EXECUTION

ETHNIC MEDIAEXECUTION

ADDT’L OPPORTUNITIESEXECUTION

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DefenseCOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

Eviction DEFENSECOLLABORATIVE

BRANDINGEXECUTION

THANK YOU