hack sf 2014
DESCRIPTION
Hack SF was hosted by Goodby Silverstein & Partners on the 22nd of Feb 2014. We were put into teams and tasked with coming with real world solutions for San Francisco based non profits. My team was working with the Eviction Defense Collaborative, we came up with winning solutions for this amazing organization.TRANSCRIPT
Team 3: EviCtion Defense CollaboratiVE
02/23/14
CHALLENGE
The market ing, messaging, and promotion of a publ ic informat ion campaign that e�ect ive ly reaches the most underser ved and vulnerable segment of res idents fac ing harassment and/or ev ict ion.
Fearful and intimidatedThe majority of their day is spent within their neighborhoodsSee family, peers, and ethic media as key resourcesStrong mobile phone usage (call/text)
VULNERABLE SEGMENT
TARGET
A highly-targeted and culturally-sensitive awareness campaign that encourages target group to empower themselves by reaching out for eviction assistance.
SOLUTION
EXECUTION IDEA
“IT’S YOUR HOME &WE WILL HELP YOU STAY.”
EXECUTION CREATIVE
“WE WILL HELP YOU STAY” TEXT MSG CAMPAIGN
WEBSITEEXECUTION
STAYSF.WEBFLOW.ORG
LANGUAGE-SPECIFICCREATIVE
EXECUTION
ETHNIC MEDIAEXECUTION
ADDT’L OPPORTUNITIESEXECUTION
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DefenseCOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
Eviction DEFENSECOLLABORATIVE
BRANDINGEXECUTION
THANK YOU