![Page 1: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/1.jpg)
GR MINUTERIE
Dalla nuova divisione “Metalworks” , una nuova strategia, una eccellente opportunità, un nuovo mercato che esigono:
diversificazione di marchio, nuova identità, nuova rete di vendita
21 Settembre 2013
RG CORPORATE VISUAL ID
![Page 2: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/2.jpg)
Decision Tree
![Page 3: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/3.jpg)
Logo Variations
![Page 4: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/4.jpg)
Logo Combinations
![Page 5: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/5.jpg)
Logo Minimum & Clear Space
![Page 6: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/6.jpg)
Logo Minimum & Clear Space
![Page 7: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/7.jpg)
Logo Minium Size
When using the logos at the minimum size, consulting your separator, printer and GR brand contacts to ensure you’remeeting all print specification
![Page 8: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/8.jpg)
Phase Logo Placement
![Page 9: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/9.jpg)
Wordmark Placement
![Page 10: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/10.jpg)
Color Gradations
![Page 11: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/11.jpg)
Logo Colors
![Page 12: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/12.jpg)
Typography
Our primary typeface is Frutiger, designed for balance and clarity. Its style is clean and friendly and itwork well as both a text and headlinefoot. It helps communicate the personality of GR brand - alldocuments that use this typeface willbe recognized as part of GR family. You can use all weights of the frutiger family althought the oreferred weights are Frutiger Light for body copy and Frutiger Bold for headlines and anywere else you neddto give emphasis. Always use bothuppercase and lowercase – do notuse all caps.
![Page 13: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/13.jpg)
Frutiger used as Body Copy
![Page 14: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/14.jpg)
Applications: Letterhead
![Page 15: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/15.jpg)
Applications: Business Card Design
![Page 16: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/16.jpg)
Applications: Badge Design
![Page 17: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/17.jpg)
Packaging Applications
![Page 18: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/18.jpg)
Applications: Email
Norma MoreschiCeo & General Manager
Mob.+39 [email protected]
Via Molinara 21/19/17 - 24060 Gorlago (Bg)www.grminuterie.it
![Page 19: Gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev](https://reader031.vdocuments.site/reader031/viewer/2022020201/568c4ac71a28ab4916998f6e/html5/thumbnails/19.jpg)
Applications : Web Site