Leading provider of panels and technology-enabled services for global research

Founded: 1999 Headquarters: Bellevue, USA / London, UK / Sydney,

Australia Presence in 26 cities on 5 continents 4,000 clients in 65 countries 21 of the world’s largest 25 market research firms

use GMI

Meet GMI

An integrated approach Global Panels

– For real-time international insights Technology-enabled services

– For streamlined research processes– Fast turnaround, on time and on budget– Interactive survey capabilities

Global panels Global consumer panels Quality assurance Panel care Recruitment and Life cycle of a panelist Specialty panels

Technology-enabled services 24x7x365 service bureau Panel & project management Survey programming & translations Dashboards & Report automation Interactive survey capabilities

info@gmi-mr.com www.gmi-mr.com

Global consumer panel– 7.5 Mhouseholds in 200+ countries and territories– Surveys available in 37 languages– One panelist account per household– Detailed profiling information

Global panels

Quality assurance and Panel care– Suspicious addresses, domains, IP blocked– Strict registration and account security– Response consistency and length monitored– Incentive points earned for each survey– Active panel engagemlent: quarterly newsletters,

member satisfaction survey, continued profiling

Panel profiling– 10 profiling surveys– 500 attributes – Excellent incentives encourage deeper profiling

Specialty panels – Youth– Gamers– IT Professionals– B2B– Medical panel– African-American and Hispanic panels

Recruitment and Life cycle of a panelist– Recruitment: 80% online + 20% offline– Multiplicity of sources: web advertising, permission-

based databases, public relations, partner-recruited panels, alliances with heavily trafficked portals

– Community building

GMIInteractive Flash technology– Customizable survey interface– Queue streaming of content– Auto-nexting– Range of creative question formats– Full logic capabilities

Interactive Survey Capabilities

A new creative approach to online surveying – New visual ways of asking questions– Research-on research shows spectacular

improvement of respondents engagement

A raft of creative research techniques – Click testing– Virtual shopping– Virtual publication– Dial testing – broadcast evaluation– Visual diary studies– Co-creation

Humanizing surveys– By integrating visuals and animation

Re-engineering traditional question formats – Animated alternatives to standard grids– Research-on-research shows more

engaged respondents and improved quality of data