“Best Places to Work”
Roadshow
Steve Burton@BurtonSays
A Few Places That Didn’t
Make the List
(But Should Have)
Willy Wonka’s Chocolate Factory
Disneyland
The Office
Glassdoor
So, How Does My Company Get On the List?
You Know It As “Best Places to Work”
But what sets it apart
is it’s the…
Employees’ Choice Awards
Where Employees Decide Who Wins
To Date, Google Employees Contributed…
3,018Company Reviews
3,700Interview reviews
1,666CEO Ratings
Employee Reviews: What We Look For
Consistency Quantity Quality
Common Attributes of a “Best Place to Work”
Vision
Leadership
Transparency
Vision
Vision
Does your company
have a vision?
What is it? Does it
inspire you?
To improve is to change; to be
perfect is to change often.
Winston Churchill
Leadership
Leadership
Employees are
the solution.
Not the problem.
Transparency
Transparency
Are you listening?
Really listening?
Transparency
Embracing Transparency
Listen Respond Track
Listen: Be Open to Frequent Feedback
• Candidate Interview Process
• New Hires Onboarding Process
• Quarterly All Hands Meetings
• Employee/Manager 1:1s
• Annual Performance Review Process
• Employee Resignation
Respond: Don’t Wait to Get Involved
1. Respond rapidly
2. Welcome ALL feedback
3. Address specific issues
4. Be considerate
5. Promote the positive
Track: Learn What Works and What Doesn’t
Example: CEO of ZillowZillow CEO Spencer Rascoff
responds to reviews
on behalf of the company.
As a result, four candidates in arecent 30-day period
said that reading the
employer response solidified
their decision to accept
the job offer.
Glassdoor OpenCompany Program
Get Your Free Employer Account
Complete the above 5 steps
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Summary
• Best Place To Work = It’s all about employee feedback
• Review quality, quantity & consistency matter
• Common traits: Vision, Leadership, Transparency
• Free Employer Account allows you to listen, engage
and track