Redish & Associates, Inc.

© 2009, Janice (Ginny) Redish Slide 1

UIE Virtual SeminarFebruary 11, 2009www.uie.com

Writing Web Content that Works

Janice (Ginny) Redish

Redish & Associates, Inc.

Author of…Author of…

Redish & Associates, Inc.

© 2009, Janice (Ginny) Redish Slide 2

On the web, you market best after you have satisfied your site visitor's needs

Don't distract me. I just want to compare loan rates.

If I don't find the loan rates right away, I'll try a different web site.

Redish & Associates, Inc.

© 2009, Janice (Ginny) Redish Slide 3

Find the "marketing moments"− when the site visitor is ready

Book sites do a great job of marketing after site visitors find the book they want.

How many ways does this page market to people who might want this book?

Redish & Associates, Inc.

© 2009, Janice (Ginny) Redish Slide 4

Don't miss the marketing momentson your web site

What do you do if you like these loan rates?

Redish & Associates, Inc.

© 2009, Janice (Ginny) Redish Slide 5

UIE Virtual SeminarFebruary 11, 2009www.uie.com

Writing Web Content that Works

Janice (Ginny) Redish

Redish & Associates, Inc.

Author of…Author of…