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Getting Started with Social Media
Joe Racanelli
Equicom Group
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Not just for kids anymore
* Sources: IDC Research
Of all workers use social media for business reasons
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Not just for kids anymore
* Sources: Pingdom
Average age of users:
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0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
3%
10%
19%
25%
Source: Google Ad Pl anner (United States Demographics Data)
Age distribution
Average age is getting older
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Reasons
StrategicTactical
Share
news
Recruit
qualified staff
Build long-term
relationships
Interact with
stakeholdersBuild
awareness
Sell more
products
Build website
traffic
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Cornerstones
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Who is using social media?
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Questions
> Can small companies use social media?
> What are the costs?
> What are the risks?
> How tech-savy do you need to be?
> Where should I start?
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Getting started
Determine your objectives
Measure/Evaluate
Select the right platform
Identify your audienceComplement your existing communications strategy
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Roadmap
1 tool
Network effect
Monitor
Test
Build audience
Integrate + tools
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Copy of presentation
More questions?
Follow Equicom on
Connect on
Next Steps
416 815 0700 x 243
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