Get your guest-posting submissions published. Useful tips and automation of the process.
IgorGo
06 december 2016
All-in-one SEO platform
Hi. My name is Igor, I’m a digital marketer at
Serpstat.Feel free to contact me with all your questions:
[email protected]/d1rtyharry
Guest-posting
How to find the opportunities, how to contact the editors and close the deal.
● Find a suitable website● Send offer ● Receive a reply● Provide value● Receive a positive reply● Create content● Submit
What tools we’re using.
Mention
For finding the opportunities by monitoring posts about competitors
Reply.io
For automated, yed personalized outbound emails
Serpstat
For coming up with ideas, providing additional value and because we have to write about something
– Does it work?
– It works for us, so it should work for anyone.
Finding the opportunities
How we use Mention to look for websites that may publish our submission and what we do once we’ve found these websites.
Setting up Mention
Setting up Mention
Setting up Mention
Setting up Mention
Result:
What’s next?
Now that you see what websites publish content about your competitors, or topics relevant to you, it’s time to reach out. But first you have to do the boring stuff.
Manual work and spreadsheets:
Reaching out
How to save time on writing emails. Find emails that work and get positive replies to your cold outreach emails.
Create a campaign
What we offer in our outreach emails
How it works: write a some letters
How it works: add people from your spreadsheet
How it works: engage
How it works: test
Additional value
Some tricks to make your offer more appealing.
Tell them how great you are and how awesome is whatever you’re trying to promote
Optimize your content for their keywords
Find keywords with high potential
Add this data to your offer
Show them that even in the worst case, they still get something useful.
● Pick keywords with decent search volume
● Show that it’s possible to improve ranking for these keywords to increase organic traffic
Summary
Short description of the algorithm described in this presentation.
● Follow the publication about your competitors or keywords relevant to you
● Collect the contact info● Create an outreach campaign● Contact editors● Send your proposition● Add value● Close deal
Thank you for watching :)
Igor Go
Feel free to contact me with all your questions:
[email protected]/d1rtyharry