Download - Generation Why ?
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GENERATION WHY ?
Bianca Robinson!
Calm Digital!
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WHO ARE THESE PPL ?
What motivates them?!
What do they want?!
How do you reach them?!
Why do you care?
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WHO THE HECK AM I ?
Kiwi Lady living a long way from home!
Mother of Twins aged 11!
Business Owner & Director
Generation X
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WHY DO I CARE ?
£100,000,000,000.00!
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NO BULLSHIT, JUST ADVERTISING
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blah!blah!
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Build trust!
add value! will tell their friends!
give them a great experience! will try for themselves!
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WHAT’S IN IT 4 ME ?
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CARE. DO YOU ?
About us?!
About the world?!Do you talk to us?!
Are you listening to us?!
Do you act upon what you learn?!
Listen, learn and earn trust.
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limitless!targeted!
appropriate!
sticky!
value!incentives!
sharing!
broadcast-able!
values!experiences!
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AND NOW, OVER 2 U.