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For the sharpest knives
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Lesson 40
ADVERTS
Foshan No.1 Middle School ---Feng Jia
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Ⅰ. Reading
Q: Which advert do you like best? Why?
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Reading strategies:Facts and opinions To find opinions, look for adjectives (e.g. amazing/ attractive). Facts give information which is, in theory, true. (e.g. has an automatic focus)
Now read the adverts again and find some “opinions” and “facts” in each advert.
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Product FactsOpinions
Walkabout Headphon
es
fantastic,exciting,new,Excellent,
1. have no wires or cables 2. signals go through glass or wooden doors and walls 3. excellent value at: ₤80.45
Micro Camera
amazing, new,convenient,reliable,automatic,attractive,strong
1. no bigger than a credit card2. easy to use3. has an automatic focus and flash4. made from titanium
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Product FactsOpinions
Feline Floor
Cleaners
perfect,practical,easy,cheap
1. made from good quality nylon2. easy to wash 3. complete set for only ₤5.99
Earplug Earrings
attractive,useful,
1. gold earrings2. used in many different situations3. a bargain at ₤19.50
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What makes a good advert?
1. creative idea.2. clear title.3. brief description.4. ttractive words.
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Ⅱ. Writing. Now please write advertsin groups following these stages:
1. Make notes about the gadgets.2. Note down any adj. which you can use to make thegadget seem even better. (e.g. amazing, attractive,automatic, brilliant, cheap, compact, convenient,durable, easy, exciting, fantastic, modern, perfect,relaxing, reliable, useful)3. Use the notes and techniques to write an advert. Don’t forget to add some linking verbs.
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Necessary Information1. What is it called?
2. What can you use it for?3. Where can you use it?
4. What is it made of?5. What are its advantages?6. How much does it cost?
7. Where can you get it?
The Factors Of A Good Advert 1. A creative idea.
2. A clear title.
3. A brief description.
4. Attractive words.
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Siemensmobile phone
plastic, waterproof,
like a raincoat
Cost:₤199.99
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Checking
Content: Is your advert convincing? Can you add any useful information about it? Can you add any adjectives to describe your gadget?Mistakes: Check your letter for simple mistakes.
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Homework
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Homework:1.Write an advert following the writing help on P.90.
2.Finish the exercises in your workbooks.
3.Do the exercises in
English Weekly.
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Good-bye!