Download - Florist BMI
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Florist Services- BMI
Framework
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Agenda of Presentation
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BMI
Framework
Presence of Occasion-
Bday,Anniversary,
Events, Seminar, Dating
Time- Especially Day
time- Morning hours Location- Chowks,
Colleges, Malls,
Shopping Complex
Type of Florist- a) Full
Service b) Professional
Specialty Limited c)
Flower Merchandisers
Shop Layout- Display
Area, Visual
Merchandising, Storage
Finalizing the Florist
Portfolio Availability- Cut,
loose, decorative flowermerchandise, bouquets
Selection/ Impulse
Purchase/ Order
Qty. Decision
Cash Payment Order- Delivery
Purchase- Packaging
A) Building up the Model
1) Customer Behavior
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BMI
Framework
Revenues Per Unit Avg. Profit Per
unit
Income from
Roses
Rs. 8 Per
Stick
Rs. 2-3
Income fromGerberas
Rs. 10 PerStick
Rs. 2
Income from
Gladiolus
Rs. 10 Per
stick
Rs. 2
Income from
Lily
Rs. 10 Per
Stick
Rs. 2
Income from
Bouquets
Rs. 350-500
Per unit
Rs. 80 to Rs.
100
Income from
Wedding
Decorations
Ranging from
Rs. 1000 to
Rs. 15000
Varies
according to
Order
Average Turnover:Approx. 50000- 60000 :
Floral Products/Delivery
+Wedding/DecorationsIncome
Costs Involved: Transportation Cost
Delivery Cost Rent and
Maintenance-
Electricity, Water
Materials Cost-
Bucket, Wooden
base-bouquets
A) Building up the Model
2) Revenue Model
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BMI
Framework B) Measuring the Service Index
Communication: Florists generally rely on Word of Mouth Publicity and Small-Medium sizedBanners nearby their Shops. PrintAds
Flexibility: They are pretty flexible in their service & generally its prevalent during FlowerDecorative orders.
Forecasting: They cannot predict Sales normally, but the seasonality factor is extremelycrucial. Flower Sales boom during Weddings, Rose Days, Valentines Day, and Christmas &New Year. Florists have to ensure that they tap these periods for crucial business of flowers.
Timeliness/ Delivery: Extremely Important especially during weddings. Timely delivery anddecorations become imperative for florists to avoid clashes with the customer
Delight: Excellent FlowerQuality and the decorations in weddings, etc. timely delivery, andfreshness becomes an impetus to Ultimate Customer Delight.
Supply Chain Management: Getting fresh flowers from the Wholesale Market, ensuringless/no damage during transportation, maintaining freshness by continuous water sprinkling.
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BMI
Framework C) Implementation
Tangibles- Excellent Quality of
Flowers, Bouquets, Packaging
Material, Fillers, etc.
Reliability- Quality of
Merchandise and TimelyDelivery: Crucial factors
Responsiveness- Florists lack in
delivering value to customers by
not communicating effectively
Competence- Creative, Goodknowledge of Floral
merchandise & Flower Mix in
Bouquets
Courtesy- Generally Not so
friendly, talkative
Credibility- Customers
expectations/delight, priorgood
experience will enable Customer
Loyalty
Feel Secure- Matter ofTrustthrough Experience
Access- Telephonic booking,
Direct Order-Shop
Communication: Feedback form,
Print Ads, Banners, SocialMedia
Understanding Customer- Peak
Business Hours/Period/
Importance ofQuality
Service/Product
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GAP
Analysis A) What are the GAPS?
1) Standards GAP
Liquidation of Stocks/Maintaining Fresh Flowers
Everyday
Quality of Packaging
2) Delivery GAP
Late Delivery of Flowers/Bouquets for functions
3) Knowledge GAP
Complete knowledge about Flowers/ matching
customer requirements is not communicated
effectively
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GAP
Analysis B) How to address the GAP?
Order Book Model, Effective Estimation &
Liquidation by Tying up with
Hotels/Cafes/Mobile Salesmen
Wrapping Paper- Good Quality
Delivery Issue- Tie up with nearby florists
for assistance during urgent delivery
Knowledge Issue- Photo Pamphlets/
Samples ofLandscaping for better fitment
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GAP
Analysis B) How to address the GAP?Contd
Importance of Roses/ Flowers- Imparting
knowledge to Customers for attracting &
retaining
Excellent Quality: Delivery, Products
Service: Make your own Bouquets for
interested flower enthusiasts
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Feedback Form
Name of the Customer:
Contact Number:
1)Are you satisfied with our Products/Service
Quality?a) Yes b) No
2)Which is your favorite and most preferred flower?
a) Rose b) Gerbera c) Lily d) Carnation e) Other-
Specify
3)Any Suggestions/ Areas of Improvement
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Shop Layout
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Thank You